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27 comments

dshott's picture
dshott
475 pencils

Pretty awesome, nice connection, nice line.

LeeHarvey's picture
LeeHarvey
3045 pencils

Come on, we've seen this bubblegum/airbag thing enough now, haven't we? Need proof?

http://www.joelapompe.net/2007/10/07/chewing-bag-manquent-pas-dair/
http://www.goafest.com/winners07/outdoor/01_03b.jpg

jsantanaxp's picture
jsantanaxp
397 pencils

1 year later.
hehe

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http://comunique9.blogspot.com

daniel ieraci's picture
daniel ieraci
333 pencils

Truck-driver's speed... now in a new chewable form.

Guest commenter's picture
Guest commenter

cannes. last year.

Guest commenter's picture
Guest commenter

Seen it before...

Javier Ramírez's picture
Javier Ramírez
1245 pencils

De verdad?
Yo no he visto nada parecido jamás. Me gusta!

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Ad_Man's picture
Ad_Man
828 pencils

mira más publicidad entonces, esto ya se ha visto mucho.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Disco Munky's picture
Disco Munky
3900 pencils

I'm sorry but the visual says "in the event of a crash the gum helps keep you protected"

When what it really should say is "this gum can help prevent these sort of accidents"

Nice visuals, but like always they seem to be trying to cover up a weak idea.

Sorry.

"stay low, move fast"

Doin' it for the points

Guest commenter's picture
Guest commenter

Your right...
Plus, if the guy's eating the gum, then why is he having a car accident?
By the look in his face he was falling asleep. So... Does the gum actually works?!

baul's picture
baul

muy bueba grafica y bueb retoque lo unico que el carro esta en acc y no ecndido y las llaves no tiene el movimiento correcto

baul's picture
baul

muy bueba grafica y bueb retoque lo unico que el carro esta en acc y no ecndido y las llaves no tiene el movimiento correcto

AdvMan's picture
AdvMan
299 pencils

Most Made It

Bye's picture
Bye
1468 pencils

As everyone has pointed out already it's done, but this one is based on an actual insight though.

ismild's picture
ismild

Repetition. No need to tell. Wasting!!!

Kateter's picture
Kateter
2020 pencils

give me back my 3 seconds wasted on this!!!!!

mridul ahmed's picture
mridul ahmed
33 pencils

ha ha ha!

sergio Stenco's picture
sergio Stenco

Nice Ad, but the key of the car is turned off.....

Guest commenter's picture
Guest commenter

DONE DONE DONE DONE DONE DONE

Alex Villalobos's picture
Alex Villalobos
5 pencils

Done many times!!

labiol's picture
labiol

The chewing gums bazooka did the same idea a few years ago.

mae abigail's picture
mae abigail
27 pencils

this is pretty amusing :D

Guest's picture
Guest

good good

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