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Lotte no drowsiness gum: Airbag

Lotte no drowsiness gum: Airbag
Your rating: None Average: 5 (26 votes)

It wakes you. It saves you.

Advertising Agency: Daehong Communications, Seoul, South Korea
Art Director: Kim, Junghwa
Copywriter: Lee
Illustrator: Lee, Juyong
Photographer: Hwang, Mina
Published: August 2008

27 Comments

dshott's picture 477 pencils

Pretty awesome, nice connection, nice line.

LeeHarvey's picture 3085 pencils

Come on, we've seen this bubblegum/airbag thing enough now, haven't we? Need proof?

http://www.joelapompe.net/2007/10/07/chewing-bag-manquent-pas-dair/
http://www.goafest.com/winners07/outdoor/01_03b.jpg

jsantanaxp's picture 421 pencils

1 year later.
hehe

-------------------------------------------
http://comunique9.blogspot.com

daniel ieraci's picture 335 pencils

Truck-driver's speed... now in a new chewable form.

Guest commenter's picture

cannes. last year.

Guest commenter's picture

Seen it before...

Javier Ramírez's picture 1236 pencils

De verdad?
Yo no he visto nada parecido jamás. Me gusta!

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Ad_Man's picture 832 pencils

mira más publicidad entonces, esto ya se ha visto mucho.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Disco Munky's picture 3934 pencils

I'm sorry but the visual says "in the event of a crash the gum helps keep you protected"

When what it really should say is "this gum can help prevent these sort of accidents"

Nice visuals, but like always they seem to be trying to cover up a weak idea.

Sorry.

"stay low, move fast"

Doin' it for the points

Guest commenter's picture

Your right...
Plus, if the guy's eating the gum, then why is he having a car accident?
By the look in his face he was falling asleep. So... Does the gum actually works?!

baul's picture

muy bueba grafica y bueb retoque lo unico que el carro esta en acc y no ecndido y las llaves no tiene el movimiento correcto

baul's picture

muy bueba grafica y bueb retoque lo unico que el carro esta en acc y no ecndido y las llaves no tiene el movimiento correcto

sbr's picture 138 pencils
Guest commenter's picture

3 times that we know

maybe more :)

AdvMan's picture 299 pencils
Bye's picture 1486 pencils

As everyone has pointed out already it's done, but this one is based on an actual insight though.

ismild's picture

Repetition. No need to tell. Wasting!!!

Kateter's picture 2040 pencils

give me back my 3 seconds wasted on this!!!!!

mridul ahmed's picture 33 pencils

ha ha ha!

sergio Stenco's picture

Nice Ad, but the key of the car is turned off.....

Guest commenter's picture

DONE DONE DONE DONE DONE DONE

Alex Villalobos's picture 5 pencils

Done many times!!

labiol's picture

The chewing gums bazooka did the same idea a few years ago.

mae abigail's picture 27 pencils
5

this is pretty amusing :D

Guest's picture
7

good good

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