Lotte no drowsiness gum: Airbag
It wakes you. It saves you.
Advertising Agency: Daehong Communications, Seoul, South Korea
Art Director: Kim, Junghwa
Copywriter: Lee, Kikwan
Illustrator: Lee, Juyong
Photographer: Hwang, Mina
Published: August 2008





Comments
Pretty awesome, nice connection, nice line.
Duncan
http://www.dshott.co.uk
Come on, we've seen this bubblegum/airbag thing enough now, haven't we? Need proof?
http://www.joelapompe.net/2007/10/07/chewing-bag-manquent-pas-dair/
http://www.goafest.com/winners07/outdoor/01_03b.jpg
1 year later.
hehe
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http://comunique9.blogspot.com
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Comunique9
Truck-driver's speed... now in a new chewable form.
cannes. last year.
Seen it before...
De verdad?
Yo no he visto nada parecido jamás. Me gusta!
http://javoramirez.wordpress.com/
http://javoramirez.wordpress.com/
mira más publicidad entonces, esto ya se ha visto mucho.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
I'm sorry but the visual says "in the event of a crash the gum helps keep you protected"
When what it really should say is "this gum can help prevent these sort of accidents"
Nice visuals, but like always they seem to be trying to cover up a weak idea.
Sorry.
"stay low, move fast"
Doin' it for the points
Your right...
Plus, if the guy's eating the gum, then why is he having a car accident?
By the look in his face he was falling asleep. So... Does the gum actually works?!
muy bueba grafica y bueb retoque lo unico que el carro esta en acc y no ecndido y las llaves no tiene el movimiento correcto
muy bueba grafica y bueb retoque lo unico que el carro esta en acc y no ecndido y las llaves no tiene el movimiento correcto
http://adsoftheworld.com/media/print/bazooka_gum_crash
http://www.joelapompe.net/2007/10/07/chewing-bag-manquent-pas-dair/
http://www.goafest.com/winners07/outdoor/01_03b.jpg
done three times already!
http://www.joelapompe.net/2007/10/07/chewing-bag-manquent-pas-dair/
http://www.joelapompe.net / Facebook : Joelapompe
http://www.joelapompe.net / Facebook : Joe la pompe / http://twitter.com/joelapompe
3 times that we know
maybe more :)
Most Made It
www.fikirbenim.blogspot.com
As everyone has pointed out already it's done, but this one is based on an actual insight though.
Repetition. No need to tell. Wasting!!!
give me back my 3 seconds wasted on this!!!!!
ha ha ha!
Nice Ad, but the key of the car is turned off.....
DONE DONE DONE DONE DONE DONE
Done many times!!
The chewing gums bazooka did the same idea a few years ago.
this is pretty amusing :D
good good
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