Ads of the World: Creative Advertising Archive & Community A Graphics.com site

Lotte no drowsiness gum: Airbag

Lotte no drowsiness gum: Airbag
Your rating: None Average: 4.5 (22 votes)

It wakes you. It saves you.

Advertising Agency: Daehong Communications, Seoul, South Korea
Art Director: Kim, Junghwa
Copywriter: Lee, Kikwan
Illustrator: Lee, Juyong
Photographer: Hwang, Mina
Published: August 2008

Comments

dshott's picture 477 pencils

Pretty awesome, nice connection, nice line.

LeeHarvey's picture 1541 pencils

Come on, we've seen this bubblegum/airbag thing enough now, haven't we? Need proof?

http://www.joelapompe.net/2007/10/07/chewing-bag-manquent-pas-dair/
http://www.goafest.com/winners07/outdoor/01_03b.jpg

jsantanaxp's picture 419 pencils

1 year later.
hehe

-------------------------------------------
http://comunique9.blogspot.com

daniel ieraci's picture 191 pencils

Truck-driver's speed... now in a new chewable form.

Guest commenter's picture

cannes. last year.

Guest commenter's picture

Seen it before...

javo's picture 848 pencils

De verdad?
Yo no he visto nada parecido jamás. Me gusta!

http://javoramirez.wordpress.com/

pablito_el_del_clavito's picture 626 pencils

mira más publicidad entonces, esto ya se ha visto mucho.

Disco Munky's picture 3596 pencils

I'm sorry but the visual says "in the event of a crash the gum helps keep you protected"

When what it really should say is "this gum can help prevent these sort of accidents"

Nice visuals, but like always they seem to be trying to cover up a weak idea.

Sorry.

"stay low, move fast"

Doin' it for the points

Guest commenter's picture

Your right...
Plus, if the guy's eating the gum, then why is he having a car accident?
By the look in his face he was falling asleep. So... Does the gum actually works?!

baul's picture

muy bueba grafica y bueb retoque lo unico que el carro esta en acc y no ecndido y las llaves no tiene el movimiento correcto

baul's picture

muy bueba grafica y bueb retoque lo unico que el carro esta en acc y no ecndido y las llaves no tiene el movimiento correcto

joelapompe's picture 780 pencils

done three times already!
http://www.joelapompe.net/2007/10/07/chewing-bag-manquent-pas-dair/

http://www.joelapompe.net / Facebook : Joelapompe

http://www.joelapompe.net / Facebook : Joe la pompe / Twitter : joelapompe

Guest commenter's picture

3 times that we know

maybe more :)

AdvMan's picture 299 pencils
Kris's picture 1486 pencils

As everyone has pointed out already it's done, but this one is based on an actual insight though.

ismild's picture

Repetition. No need to tell. Wasting!!!

Kateter's picture 1816 pencils

give me back my 3 seconds wasted on this!!!!!

mridul ahmed's picture 33 pencils

ha ha ha!

sergio Stenco's picture

Nice Ad, but the key of the car is turned off.....

Guest commenter's picture

DONE DONE DONE DONE DONE DONE

Alex Villalobos's picture 5 pencils

Done many times!!

labiol's picture

The chewing gums bazooka did the same idea a few years ago.

mae abigail's picture 27 pencils
5

this is pretty amusing :D

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Partners

Be A Commerce Partner