Advertising Agency: Daehong Communications, Seoul, S.Korea
Creative Director: Sunghyun Baek
Art Director: Insung Seo
Copywriter: Kikwan Lee
Illustrator: Juyong Lee
Account Executive: Kyungjin Hwang
Published: June 2009
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12 Comments
may b im missing something...
Am I missing something here?
don't get it...
-Vísir
I *think* I get it. Korea at one end of the runway. HK at the other. So... bringing HK / other destinations closer? But the only way the idea 'works' at all is to write the names on the layout, which is pretty much admitting defeat before you start.
The idea is a stretch at best. (Assuming that is the idea).
and if i ma not an architect?
Interesting, where is the key? :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
There are two airports between like there are very near.
I don't know why they don't tell nothing about on the copy...
The brief seems to have been, "Okay fellas, freak out, we got some dough to blow".
clever! I get it
simply good. it's new angle!
ICN airport has an unique shape. All korean know that. Don't worry. Not bad idea
I am missing something but I don't know what ???