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Hong Kong

Agency Network: 
Published/Aired: 
June 2009
Description: 

Print advertisment created by Daehong, South Korea for Lotte JTB, within the category: Transport.

Creative Director: Sunghyun Baek
Art Director: Insung Seo
Copywriter: Kikwan Lee
Illustrator: Juyong Lee
Account Executive: Kyungjin Hwang

Comments (12)

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Guest's picture
Guest

may b im missing something...

Guest's picture
Guest

Am I missing something here?

asgeirvisir's picture
asgeirvisir
Activity Score 16

don't get it...

-Vísir

Guest's picture
Guest

I *think* I get it. Korea at one end of the runway. HK at the other. So... bringing HK / other destinations closer? But the only way the idea 'works' at all is to write the names on the layout, which is pretty much admitting defeat before you start.

The idea is a stretch at best. (Assuming that is the idea).

Guest's picture
Guest

and if i ma not an architect?

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Interesting, where is the key? :)

fonsitto's picture
fonsitto
Activity Score 643

There are two airports between like there are very near.
I don't know why they don't tell nothing about on the copy...

Dev Kumar's picture
Dev Kumar
Activity Score 834

The brief seems to have been, "Okay fellas, freak out, we got some dough to blow".

Guest's picture
Guest

clever! I get it

Guest's picture
Guest

simply good. it's new angle!

Guest's picture
Guest

ICN airport has an unique shape. All korean know that. Don't worry. Not bad idea

Marc-Carillet's picture
Marc-Carillet
Activity Score 21

I am missing something but I don't know what ???

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