Loto: Son

5ON, IT DO5EN´T M4TTER 1F YOU DON´T H4VE TALEN7. Let the numbers talk. Loto.

Advertising Agency: Grey, Santiago, Chile
Creative Directors: Miguel Angel Cerdeira, Pedro Quilaqueo
Art Director: Fernando Maui Gacitúa
Copywriters: Pedro Quilaqueo, Carlos Guerra
Illustrator: Chávez
Art Buyer: Ivalú Vargas

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6 comments

sandhya rao's picture
sandhya rao
217 pencils

could be better but i like this

mikeelrapido's picture
mikeelrapido
1929 pencils

Funny style, original...

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http://www.facebook.com/sexinads
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shahidali's picture
shahidali
4069 pencils

superb. the whole series is excellent. striking copy. thsee personifies and elevates the product to a 'smart' level.

shahid

jazzlgp's picture
jazzlgp
49 pencils

este es el q menos me gusta... el resto están muy bien

Jazz G.

JayP's picture
JayP
22 pencils

Very nice. Captures your attention with the layout, copy and the visual. Very well art directed. Let the numbers talk is nice.

Mantufayo's picture
Mantufayo
580 pencils

Nice campaign, good work!, I love it.

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