Loto: Son

5ON, IT DO5EN´T M4TTER 1F YOU DON´T H4VE TALEN7. Let the numbers talk. Loto.

Advertising Agency: Grey, Santiago, Chile
Creative Directors: Miguel Angel Cerdeira, Pedro Quilaqueo
Art Director: Fernando Maui Gacitúa
Copywriters: Pedro Quilaqueo, Carlos Guerra
Illustrator: Chávez
Art Buyer: Ivalú Vargas

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6 comments

217 pencils

sandhya raoThursday, April 22, 2010 - 03:04

could be better but i like this

1941 pencils

mikeelrapidoThursday, April 22, 2010 - 05:36

Funny style, original...

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4056 pencils

shahidaliThursday, April 22, 2010 - 11:30

superb. the whole series is excellent. striking copy. thsee personifies and elevates the product to a 'smart' level.

shahid

47 pencils

jazzlgpThursday, April 22, 2010 - 14:22

este es el q menos me gusta... el resto están muy bien

Jazz G.

22 pencils

JayPFriday, April 23, 2010 - 05:03

Very nice. Captures your attention with the layout, copy and the visual. Very well art directed. Let the numbers talk is nice.

584 pencils

MantufayoFriday, April 23, 2010 - 18:25

Nice campaign, good work!, I love it.

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