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Comments (12)

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Highest Rated

Guest's picture
Guest

It's pretty. Pretty shitty.

copywriter.txt's picture
copywriter.txt
Activity Score 828

The photo and art direction are great, but I don't understand what is happening here.

Guest's picture
Guest

The english adaptation doesn't work. What was the french? Ça peut vous tomber dessus n'importe quand?

Guest's picture
Guest

the line is better in french, litteraly it says "it can fall on anybody" (to win) but as you see, it's not correct...

Guest's picture
Guest

?????

Punch's picture
Punch
Activity Score 612

Parece que les gustó mucho la dire de arte. A lo mejor el copy hubiera terminado de cerrar la historia tipo... TUS NUMEROS GANADORES PUEDEN APARECER EN CUALQUIER MOMENTO.

Aún así, es notorio que el beneficio de disfrutar ser millonario no está en la estrategia. Será que la estregia simplemente apunta a comprar números por comprar?

"no silencies lo que no sabes expresar".

Guest's picture
Guest

the Hongkong lotteries did the same idea and the same headline for a TV campaign last year...another copy cat!

Guest's picture
Guest

dd

asmara's picture
asmara
Activity Score 62

a complete mess...yes..it can happen indeed...excuse for the pun..;)

Guest's picture
Guest

lost in translation...

blacksmurf's picture
blacksmurf
Activity Score 200

numbers can come anytime?
anyway, very bad ad.

easy to say "art director".

Guest's picture
Guest

wow...actually I always liked the work from BETC,
but this ad really puts me off

Guest's picture
Guest

It's pretty. Pretty shitty.

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