Loto: Shower

Yes, it can happen.

Advertising Agency: BETC Euro rscg, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Hugues Pinguet
Copywriter: Olivier Apers
Photographer: Jean-Yves Lemoigne
Published: February 2009

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12 comments

copywriter.txt's picture
copywriter.txt
828 pencils

The photo and art direction are great, but I don't understand what is happening here.

Guest's picture
Guest

The english adaptation doesn't work. What was the french? Ça peut vous tomber dessus n'importe quand?

Guest's picture
Guest

the line is better in french, litteraly it says "it can fall on anybody" (to win) but as you see, it's not correct...

Guest's picture
Guest

?????

Punch's picture
Punch
614 pencils

Parece que les gustó mucho la dire de arte. A lo mejor el copy hubiera terminado de cerrar la historia tipo... TUS NUMEROS GANADORES PUEDEN APARECER EN CUALQUIER MOMENTO.

Aún así, es notorio que el beneficio de disfrutar ser millonario no está en la estrategia. Será que la estregia simplemente apunta a comprar números por comprar?

"no silencies lo que no sabes expresar".

Guest's picture
Guest

the Hongkong lotteries did the same idea and the same headline for a TV campaign last year...another copy cat!

Guest's picture
Guest

dd

asmara's picture
asmara
62 pencils

a complete mess...yes..it can happen indeed...excuse for the pun..;)

Guest's picture
Guest

lost in translation...

blacksmurf's picture
blacksmurf
200 pencils

numbers can come anytime?
anyway, very bad ad.

easy to say "art director".

Guest's picture
Guest

wow...actually I always liked the work from BETC,
but this ad really puts me off

Guest's picture
Guest

It's pretty. Pretty shitty.

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