Yes, it can happen.
Advertising Agency: BETC Euro rscg, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Hugues Pinguet
Copywriter: Olivier Apers
Photographer: Jean-Yves Lemoigne
Published: February 2009
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
12 Comments
The photo and art direction are great, but I don't understand what is happening here.
The english adaptation doesn't work. What was the french? Ça peut vous tomber dessus n'importe quand?
the line is better in french, litteraly it says "it can fall on anybody" (to win) but as you see, it's not correct...
?????
Parece que les gustó mucho la dire de arte. A lo mejor el copy hubiera terminado de cerrar la historia tipo... TUS NUMEROS GANADORES PUEDEN APARECER EN CUALQUIER MOMENTO.
Aún así, es notorio que el beneficio de disfrutar ser millonario no está en la estrategia. Será que la estregia simplemente apunta a comprar números por comprar?
"no silencies lo que no sabes expresar".
the Hongkong lotteries did the same idea and the same headline for a TV campaign last year...another copy cat!
dd
a complete mess...yes..it can happen indeed...excuse for the pun..;)
Nature is the language, can you read?!
lost in translation...
numbers can come anytime?
anyway, very bad ad.
easy to say "art director".
wow...actually I always liked the work from BETC,
but this ad really puts me off
It's pretty. Pretty shitty.