Loto: Grid, 3

In this interactive ad, the block shown is identical to the original French lotto playing sheet. Instead of choosing six numbers, people are invited to cross out six undesirable things in their lives.

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Myriam Derouault
Artistic Director: Alexandrine Desbrugeres
Advertiser’s Supervisors: Bertrand Janny, Stéphanie Goujon, Laura Chatain
Account Supervisor: Monique Heim