Loto: Grid, 2

In this interactive ad, the block shown is identical to the original French lotto playing sheet. Instead of choosing six numbers, people are invited to cross out six undesirable things in their lives.

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Myriam Derouault
Artistic Director: Alexandrine Desbrugeres
Advertiser’s Supervisors: Bertrand Janny, Stéphanie Goujon, Laura Chatain
Account Supervisor: Monique Heim

9 comments

ChuckNorris's picture
ChuckNorris
834 pencils

GREAT!!!

chops's picture
chops
6 pencils

why so great?

salamandos's picture
salamandos
1947 pencils

nice thinking, makes it so emotional..

jebus's picture
jebus
474 pencils

Really great thinking and execution.

Most lotteries just put the week's jackpot in a giant font in the middle of the page.

These ads get people more excited about possibly winning the lottery (which most lottery players already do).

The only lottery ads I still like better are the ones where it's just a a shot of a bowl of cheerios and milk smashed on the floor. I can't find a link but they were in Archive a few issues back.

lsadunb's picture
lsadunb
575 pencils

Very good campaign!

x-men's picture
x-men
340 pencils

Smart, simple, realistic. I love it. The product is part of the idea. It´s perfect.

MarceloG's picture
MarceloG
820 pencils

It's clever. If you win, you can change most of those thinks that you don't like. It's like if you chose them for the very last time!

Very good!
______________
In God I trust

Jumo's picture
Jumo
592 pencils

female version. Excellent !!

---
Jumo,
Art Director FP7 Morocco

fersvax's picture
fersvax
1237 pencils

zzz. too much to read.

FER.

Log in or register to post comments