Loto: Boss

BO5S I TH1NK YOU 4R3 4 J3RK. Let the numbers talk. Loto.

Advertising Agency: Grey, Santiago, Chile
Creative Directors: Miguel Angel Cerdeira, Pedro Quilaqueo
Art Director: Fernando Maui Gacitúa
Copywriters: Pedro Quilaqueo, Carlos Guerra
Illustrator: Chávez
Art Buyer: Ivalú Vargas

April 2010


Javier Ramírez's picture
Javier Ramírez
1243 pencils


Chief Creative Director Nexus BBDO

tanvir hassan's picture
tanvir hassan
36 pencils

GR347! L0V3 7H3 C0NC3P7......lol

Shingo's picture
408 pencils

moi aussi lol

ibeg2differ's picture
420 pencils

Words can't express how much I love this campaign. I love the illustrations too, but I think they should have opted for caricature rather than these childish illustrations. Or maybe it's the colors that make it look childish. I dunno.

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