Yes, it can happen.
Advertising Agency: BETC Euro rscg, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Hugues Pinguet
Copywriter: Olivier Apers
Photographer: Jean-Yves Lemoigne
Published: February 2009
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9 Comments
te mató haber ganado????
no, otario!
First I thought these ads are funny, but don't they just show how impossible it is to win. Doesn't make me want to play. It's a better campaign to make addicted gamblers stop playing. Social advertising.
dont you need six right guessed ones in europe?
only the french would want to crushed to death by big balls.
What a shame...
French loto was kown for its fabulous campaigns !!
Give it back to ddb !
Now !
You are a DDB guy, right? ;-)
It's pretty. Pretty shitty.
Better in French. Bad translation of the expression "ça peut tomber sur n'importe qui"----"It can fall on anybody" litterally