Loto: Bed

Yes, it can happen.

Advertising Agency: BETC Euro rscg, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Hugues Pinguet
Copywriter: Olivier Apers
Photographer: Jean-Yves Lemoigne
Published: February 2009

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9 comments

Guest's picture
Guest

te mató haber ganado????

Guest's picture
Guest

no, otario!

Guest's picture
Guest

First I thought these ads are funny, but don't they just show how impossible it is to win. Doesn't make me want to play. It's a better campaign to make addicted gamblers stop playing. Social advertising.

Guest's picture
Guest

dont you need six right guessed ones in europe?

Guest's picture
Guest

only the french would want to crushed to death by big balls.

Guest's picture
Guest

What a shame...
French loto was kown for its fabulous campaigns !!
Give it back to ddb !
Now !

Brainsugar's picture
Brainsugar
1577 pencils

You are a DDB guy, right? ;-)

Guest's picture
Guest

It's pretty. Pretty shitty.

Guest's picture
Guest

Better in French. Bad translation of the expression "ça peut tomber sur n'importe qui"----"It can fall on anybody" litterally

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