Download the poster in high-resolution.
Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Art Director: Sidney Araújo
Copywriter: Marcelo Sato
Illustrators: Daniel Leão, Alexandre Calvin
Published: January 2010
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68 Comments
Great campaign! Brilliant illustration!
great idea but let's be realistic - what a terrible art execution!
Great campaign!
Now I really am confused....is Guest shizo??? First Guest says Brilliant illstration, then two and a half hours later it is a terrible art execution.......how can you trust anyone these days?
I guess, 'Guest' could be anyone... Or maybe two different people, maybe more... It could also be the polar bear or the smoke monster... Or even that mothafucking russian guy with an eye patch who doesn't seem to die... ever... I guess our 'Guest' is another mystery that will remain unsolved in the island of Lost...
Great campaign! The best execution!
Fantastic idea and great art execution! It really does motivates the LOST fans to keep following the series until its closure. Missing this kind of work for a while....
OK work but so "bad" comments from "unknown guest's" maybe from Publicis Brazil ?????agree, can't trust a comment these days?
Simple ideas are the best !
Beautiful idea. Beautiful art direction. Loved.
That looks cool. You can see the poster on the rise, the link above the sheet. I love LOST. Loved that poster.
This was not the campaign praised by the producers of LOST, as the best campaign of the series? Loved. I want this poster!!
Linda illustration. Linda Art Direction. But also, the art director is one of the best in the country. I love his work. I have pasted this poster in my room. He left the magazine superinteressante. Loved.
Why not send this campaign to Cannes? I have ads that complement each other. Congratulations AXN. Linda campaign. LOST fans deserved.
Wow! I saw this campaign in Romero Britto Art Gallery. It's wonderful! I have the poster.
Nice campaign. Very Nice.
One of the best campaigns I have seen in Brazil. I was very proud of my country have created the best campaign for my favorite series. I love LOST. And I love this campaign. I also have the poster.
I saw a lecture that art director at my school. He is a genius! Wonderful job. Congratulations to Publicis.
This work is much more than propaganda. I saw the Art Gallery Romero Britto, and I was very impressed.
I have this poster pasted on the wall of my room. I love that poster. It has all the mysteries of LOST in one place. This is pure art.
Why was not enrolled in Cannes? Beautiful!
My brother stole my poster. But here I can download the image with good resolution. Thank Ads Of The World. I love this campaign.
I am a doctor and fan of the series LOST. I loved that poster with all the mysteries, I never saw something like that. Congratulations to Publicis, did not know it was Brazilian. Now, I like more.
very nice
When I first saw this poster, magazine superinteressante I loved. Now that I know the series finale, I love even more. You already knew the end of LOST?
Show of Art Direction. I love that poster.
This campaign was fantastic! In Brazil. I got the poster in the promotion and not change it for anything! Congratulations to Publicis, did not know it was you.
The art director has a legion of fans. He is very good. This picture I saw in an art gallery on Rua Oscar Freire. It was full of Lost fans. It took 1 hour to get to the front frame. I love this job. Congratulations!
Why not enrolled in Cannes this year? It is the best known Brazilian campaign and collectible in recent years. Beautiful and creative!
I thought this campaign was the AlmapBBDO. What a nice surprise. Congratulations to all involved.
The art director is one of the winners of Brazil, who knows his job he loves. Want to work with him at Publicis. Wonderful campaign!
So are campaigns that make us want to be advertising. Congratulations AXN and Publicis.
loved.
Very, very good this poster! Amazing art direction!
beautiful.
gooooood!!!!
Très bon cette année. Gosei assez.
Ein Freund schickte mir ein Plakat der Kampagne, wunderbar. Liebte.
És bo veure el pòster en alta resolució a l'enllaç de dalt de la clavilla. Molt bo aquest cartell. Felicitacions.
Parts like these have to have the link to do with resolution. I did not understand, after I saw the link of the image in high above the sheet. Loved. It has all the mysteries of LOST in a single image, complex and full of details. Congratulations to Publicis.
Muy bueno
Tenía que mostrar sólo el cartel de gran tamaño. Pero es muy buena incluso. Cuando ves el panorama general, es otra cosa.
Yay!! I have that poster. I love this campaign. Very cool.
Very Crazy! Very Nice!
Muito bacana. Gostei.
Very good. Crazy that image, but very good idea to put all the mysteries in a single image. I liked it.
très agréable. Différents idée visuelle et fort.
image complexe, il doit avoir été très difficile de composer ce scénario. Très bien.
Very good. Very well put together this image. Very good idea too.
Very good. Good idea, good image. Congratulations.
Un cartel con fotos de anunciante. Muy bonito y creativo. Felicitaciones.
Nice work. Good idea.
I liked this poster. Very, very good.
I liked this poster. Very good.
Picture crazy and creative. I liked it.
Complex image with a simple idea. Very good.
Simple idea and fantastic image.
Unlike anything I've seen here on the site. Very good.
I liked it. I really enjoyed.
Amazing image. He went to Cannes? I really enjoyed.
This poster was entered at Cannes? Very good.
Campaigns do so we want to work in advertising.
I wanted to see ads of this campaign, do you have?
Can I still buy this poster? Where do I find?
great idea. Beautiful art direction.
A poster here has good reviews is because it is really good. The staff here is very critical.
Goste bastante.
Good idea. Good art direction. Beautiful.
The best poster of Lost I've ever seen. Congratulations.