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Published/Aired: 
October 2008
Description: 
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Creative Directors: Hugo Corredor, Giovanni Martinez
Art Director: Andres Maranta
Copywriter: Juan Gomez
Photographer: German Rojas

Comments (17)

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Highest Rated

Guest's picture
Guest

cannes a la mejor copia!

fernandolaranja's picture
fernandolaranja
Activity Score 3

Cannes!

ORISHAS76's picture
ORISHAS76
Activity Score 344

si amigo cannes, pero del 2003!
ya es una idea q se hizo checa el link de abajo.

Guest's picture
Guest

cannes a la mejor copia!

LisAD's picture
LisAD
Activity Score 446

very nice.

chikirom's picture
chikirom
Activity Score 133
Jbnclm's picture
Jbnclm
Activity Score 4

hum!
Me gusta Po. pero ia lo hicieron: http://www.pleegouderszijnbijzondernodig.nl/de-campagne

Guest's picture
Guest

I am slow. Please explain the idea behind this? It is their own hand, right? Does it mean they only have themselves?

mattlittlegym's picture
mattlittlegym
Activity Score 342

yes. a reverse call to action. It would be better if it were more than an ad explaining what it means to be an orphan. I think people realize orphans have no parents. Cannes is going a little far. Let's come back to earth, people. This is more of a PSA than it is an ad for an adoption agency. This was probably their first thought. Fair execution.

Guest's picture
Guest

the dutch one is soo much better..

Guest's picture
Guest

is it the same campaign with this link? http://www.pleegouderszijnbijzondernodig.nl/de-campagne

if the creative can answer, no more comment!

Guest's picture
Guest

i dont understand that language,,,

Guest's picture
Guest

It translates: Foster Parents are specially needed.

creative420's picture
creative420
Activity Score 279

Damn! I thought this was a fresh idea. For whatever it's worth, I like the art direction better here.

Grrrr's picture
Grrrr
Activity Score 1961

Agree.

Guest's picture
Guest

The Dutch one says: Foster Parents are specially necessary

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