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Published/Aired: 
November 2010
Description: 

Production company: Ochurus!

Print advertisment created by BBDO, Colombia for Los Pisingos Adoption Center, within the category: Public Interest, NGO.

Advertising Agency: Sancho BBDO Bogotá, Colombia
Creative Directors: Hugo Corredor, Giovanni Martinez
Senior Art Director: Andres Maranta
Senior Copywriter: Juan Gomez
Retoucher: Andres Maranta
Photographer: Luiz Moretti

Comments (33)

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Highest Rated

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I get what they're trying to say (I think) but by sort of saying an adoption child is a gift it feels, to me, he/she is becoming a product.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I get what they're trying to say (I think) but by sort of saying an adoption child is a gift it feels, to me, he/she is becoming a product.

Guest's picture
Guest

and that´s wrong?

Guest's picture
Guest

its just saying that an adopted child is as much a gift to the parent as the parent is a gift to the child

Guest's picture
Guest

I don´t agree, i think the message is sent across in a very insightful way, like recieving a gift on both sides, the only thing is that the visuals lack sensitivity. Seems like theyre just explaining, more than trying to engage.

gioborde's picture
gioborde
Activity Score 1387

I don´t agree, i think the message is sent across in a very insightful way, like recieving a gift on both sides, the only thing is that the visuals lack emotion. Seems like theyre just explaining, more than trying to engage.

GiBo

Guest's picture
Guest

very interesting, besides it's a very good choice from the copywriter to write nothing--> that will bring people to have their own perception about what is said, and argue about it

jasonP's picture
jasonP
Activity Score 222

I like it. But this ad has lack of emotional mood.

Spaced's picture
Spaced
Activity Score 38

Agree.
The insight is in the right place but the execution lacks the right tone for a client like this.

Guest's picture
Guest

thumbs up

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Oh my God! Where are their legs????

lessismore's picture
lessismore
Activity Score 251

+1

jasonP's picture
jasonP
Activity Score 222

What about their head?

Guest's picture
Guest

These two prints are the same to me, they only change the wall colors.

lilaloo's picture
lilaloo
Activity Score 121

insight very clever

tzuik's picture
tzuik
Activity Score 104

Something's not working with these ads. The idea has potential, but to show the child as a gift box, making him look like an object you bring home to your family as a gift, tends to be offensive.

Jotacef's picture
Jotacef
Activity Score 219

naaahhh.... it is well thought and well done!

caju's picture
caju
Activity Score 123

NICE!

picopalqlea's picture
picopalqlea
Activity Score 999

I would've done it without the arms... to conceptual?

Billoughsby's picture
Billoughsby
Activity Score 5142

This passes the "Awww" and "Isn't that sweet" test with flying colors. Not sure what more anyone expected.

Another possible plus: This feels less "pro bono ad = thinkstock search" than most ads for things like this, more upscale department store. The approach is original for this category, in other words.

That's it.

joselucho's picture
joselucho
Activity Score 11

Pretty nice, it´s a double surprise!!

Guest's picture
Guest

Adoptar un chico es como una caja de sorpresas? no sabes con qué te podes encontrar? un poco contraproducente!!!

gioborde's picture
gioborde
Activity Score 1387

Tu te refieres a "una caja de chocolates" y deja de ver tanto Forrest Gump. No es contraproducente porque el concepto universal de "regalo" tiende a ser algo mas positivo que negativo, ¿no crees?.

GiBo

Guest's picture
Guest

The product/client dont' exist, is fake, but the insight is good

Guest's picture
Guest

i don´t know, but the website exist in 3 lenguages.

tomato's picture
tomato
Activity Score 4

that is true: lospisingos.com

CUTIEPIE's picture
CUTIEPIE
Activity Score 347
juankhr's picture
juankhr
Activity Score 136
Guest's picture
Guest

maybe this comment is from some guy of the other colombian agency

Guest's picture
Guest

fake ad fo sure

sxhizo's picture
sxhizo
Activity Score 38

Do they have a return policy?

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

this ad requires a small body copy ,which provides more insight .

Guest's picture
Guest

I really like the idea. It's real!

Cheerriiee's picture
Cheerriiee
Activity Score 952

bad photoshop.

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