Los Pisingos Adoption Center: Camila

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Creative Directors: Hugo Corredor, Giovanni Martinez
Art Director: Andres Maranta
Copywriter: Juan Gomez
Photographer: German Rojas
Published: October 2008


Conceptual-eyes's picture
1475 pencils

These are too forced and not emotionally engaging enough.

john doe's picture
john doe
1571 pencils

too forced? not emotionally?
maybe you had an even harder childhood – but i think these ads are very touching...

NatalieM's picture
1687 pencils

Agreed. I think these convey exactly what they need to.

Conceptual-eyes's picture
1475 pencils

There is no need for personal comments. Everyone is welcome to express their opinions.

For me the strategy is fine, and 'well intentioned' to quote others, below. But the creative executions seem too subtle and 'clever' to create maximum impact. This is my opinion. You may criticise it, but not me.

john doe's picture
john doe
1571 pencils

right... sorry for being offensive. but I can't follow you argumentation – that's what my criticism is about.
how simple do you want this ad to be?
sad looking kids… the simple punchline… and there is a memorable idea.
so it should have enough relevance for the target group.

Guest's picture

shut fuck up Conceptial - eyes (hahaha what a stupid nick) IS A BRILLANT IDEA

Conceptual-eyes's picture
1475 pencils

Learn to spell. Grow some balls and show your name.

By the way the creatives should be fired http://www.pleegouderszijnbijzondernodig.nl/de-campagne

the_executioner's picture
93 pencils

this is the weakest excecution for me. but the campaign is fantastic. Very moving. Hits you in the right place for the right reasons.

bravo. see you in cannes

LeeHarvey's picture
3045 pencils

Cannes?! No cannes do! Copycats! Joelapompe where are you?!


MNdC's picture
12 pencils

I agree. The campaign is great - very touching.

Mandark's picture
407 pencils

the idea He/she only has herself"...is so generous, I think the campaign is well intended, but not fully exploited. executions could have been a lot stronger. I'm not really touched by these. the only one that I find touching is with the boy that tucks himself in bed.
too bad about the creative idea.

"U think it's perfect?! Press delete and start again!"

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

I was having a hard time deciding whether I like it or not. But in the end, I think I have to agree with you. It is, as you put it, very well-intentioned, no doubt about it, but the message here just feels like a big "visual pun" and that's simply where it ends.

It may be apples to oranges, but there was a suicide prevention ad on here a little while ago that (in our opinion) fell short of reaching the intended target emotionally. I believe adoption is a very serious issue as well. And there seems to be a bit of a similarity between the two in terms of how they approached the problem and decided to simply resort to a visual playfullness.


BulbheaD's picture
254 pencils

the campaign is very touching. also very done before.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture

excelente campaña, felicitaciones a colombia.

chikirom's picture
133 pencils


ORISHAS76's picture
344 pencils
oshe's picture
852 pencils

Qué más da?

Guest's picture

old wine, new bottle.(idea done it before)
good art direction.

zyazyaveka's picture
148 pencils
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