35 comments

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

Two thumbs up. The message is simple - everyone who works here is a specialist at what they do. And this says exactly that.

Juan Carlos Javier Bossi's picture
Juan Carlos Jav...
143 pencils

Great work

copycomoelcopi's picture
copycomoelcopi
822 pencils

niiiiiiiiiiiiice

addyhoch10's picture
addyhoch10
2592 pencils

so there's a mechanic for each part of your car. hmm... must be a horde of dumbasses

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

no, not dumbasses. It's the same reason you'd go to a heart specialist when you have a serious heart problem. He's not an idiot, he's the best at what he does. And wouldn't you feel more comfortable dealing with a doctor who lives, sleeps and eats hearts (ha, after I typed that I realized how weird it sounds - but a doctor who knows everything there is to know about the heart) then a doctor who knows a little bit about everything? And that's the point of the ad.

addyhoch10's picture
addyhoch10
2592 pencils

if i ever have to get my heart fixed i hope there's only one specialist, not dozens

of course you're absolutely right paulyG.
it was just my first thought when i saw it, i mean there's a mechanic for every single part, even for similar parts that are used on both sides of the car. the image i had in mind was a bunch of weird mechanic freaks standing around in their shop, each one holding his specific chevrolet part.

this ad's not bad, it's ok

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I agree, you wouldn't want dozens of heart specialists. But that's not what the ad is saying. If you were having your entire body examined, you'd want a heart guy, an ear guy, nose, stomach, brain, back, etc. You would have dozens for your whole body. Much like if you brought your car in for an overhaul, it would be great to have a brake guy, an engine guy, transmission, etc.

I'm not even really arguing with you anymore man, I'm just bored at work and trying to kill my final hour, haha.

I agree with you, it's ok.

Boony wants a beer's picture
Boony wants a beer
380 pencils

I actually find the ad very hard top believe. Take a look at the suspension, for example (on the left). There's no way 14 different mechanics are each devoted solely to 1 of 14 different parts. Maybe, in total, there's 14 suspension specialists in the whole garage because there's so many cars coming through each day, but I can't for a second believe that they all work on every car. They'd work on one car each.

Maybe that's being picky but the concept is pretty weak anyway. And boring.

copywriter.txt's picture
copywriter.txt
828 pencils

Nice ad. Simple and i guess that make the consumer more confident about the service.
But addyhoch10 has a point when he says "i mean there's a mechanic for every single part, even for similar parts that are used on both sides of the car".
But this isn't ruin the ad.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

if you had your heart fixed, there would only be one specialist. There'd be dozens for your whole body (ear, nose, throat, brain, heart, stomach, etc), just like there are dozens of specialists for the whole car, but only one for the engine.

Ha, I'm not really arguing with you anymore, I'm just bored at work and killing time. This could go on forever.

I agree with you, it's ok.

jessicahoppe's picture
jessicahoppe
72 pencils

nice but the visual is used quite often by the last few months...e.g.VW etc.

so but the small but nice thought about the specialists working on each detail makes it a bit more twisted;)

addyhoch10's picture
addyhoch10
2592 pencils

i admit i've been picky too. i didn't mean it literally. let's accept it as an exaggeration. cheers

whitespace's picture
whitespace
1953 pencils

it's so expensive each colombian can only afford a small part.

just kidding.

jennywhx's picture
jennywhx
1142 pencils

i love the art direction, but was it those specialist's name attach with the small small parts?
it would be a exaggeration but i don't really appreciate it. i give me a feeling of over-tension.
At the first glance i thought the word attach along is the name of the small part, like a detail anatomy of a car.
if it's i might be more comfortable with this ad. It give a sense of they look into very very small part.

Dexter's picture
Dexter
32 pencils

New tagline for Chevrolet: Not the most efficient company.

JediByKnight's picture
JediByKnight
184 pencils

boring.

kalpesh78's picture
kalpesh78
2580 pencils

Great thought boring execution.

ideas....30 minutes nahi toh free.

atulspande's picture
atulspande
182 pencils

if visual is not eye cachy, how u can expect any ad shoud grab attention. tell me ivan.
i feel it boring.

whitespace's picture
whitespace
1953 pencils

typo's a pretty good attention grabbing technique.

ivan's picture
ivan

People are different. Some people pay attention to a blueprint in a newspaper. But, why are you addressing me specifically? Most people know more about advertising than me on this site, I'm just posting the stuff.

Ivan Raszl, admin of AotW

kandi's picture
kandi
204 pencils

brilliant...

Have Heart's picture
Have Heart
922 pencils

F***ing awesome!

JELLYGOOSE's picture
JELLYGOOSE
88 pencils

ohh come on guys, this is a very clear work. no need to argue about it. and by the way yeah the visuals have to be catchy .but for who? (by the way i think this visual is cacthy. ) cuz the visual you call as catchy may not be catchy for the consumers. this is so subjective. it is not the time to think for the creative ad people's appreciation, it is time to think for the car owners... are we working for the ad agencies or for the art gallery?

ı belive this is a good one. all clear.

addyhoch10's picture
addyhoch10
2592 pencils

i think this ad was catchier for the agency's client rather than it is for a potential repair shop customer who wants his car fixed.
naa ok i stop picking on this.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

At first I thought this was pap, I thought; 'thats just an exploded car - shite' then I saw the names and how that works with the car.

Nice.

9/10 from me.

djspiralz's picture
djspiralz
491 pencils

for the heart thing, well... the heart is just a part of your body... as every single part belongs to the car

so, there's one specialist for every part of the the car, as there is an specialist for every part of your body

nice work!!

fersvax's picture
fersvax
1237 pencils

COLOMBIA ROCKS!!!!!!!!!!!

FER.

ellehcimeo's picture
ellehcimeo
3522 pencils

It's a nice ad with a nice execution.
but as a consumer, i'm wondering how much i'm going to get charged for all these "specialists", when i can take my car in to my regular mechanic and he'll do it all, and do it well, for a good price.

Guille's picture
Guille
36 pencils

Good Idea

Montenegro75's picture
Montenegro75
24 pencils

Keep up the good work boys, make us proud!!!

Felicitaciones, que buen aviso. Siempre es bueno ver algo de buena creatividad colombiana como por variar.

::::Change is good. You go first:::

Montenegro75's picture
Montenegro75
24 pencils

Keep up the good work boys, make us proud!!!

Felicitaciones, que buen aviso. Siempre es bueno ver algo de buena creatividad colombiana como por variar.

::::Change is good. You go first:::

Desi's picture
Desi
1052 pencils

Great idea but the line is not working for me. Visual says we serve everyone, anyone, but the copy says we are specialized. That's my problem.

copywriter.txt's picture
copywriter.txt
828 pencils

For me the visual says: Hey, we have specialized workers.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I don't think the visual is saying it serves everyone, anyone. It's saying we have specialized workers, each and every part of your car has an expert working on it.

mauroxxx's picture
mauroxxx
539 pencils

very interesting! and nice art direction

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