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Los Coches GM dealer: Parts
Specialized Chevrolet repair shop
Agency: Sancho BBDO, Bogota, Colombia
Creative Director: Andrea Diaz
Art director: Oscar Bejarano
Copywriter: Eduardo Angel
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Two thumbs up. The message is simple - everyone who works here is a specialist at what they do. And this says exactly that.
Great work
niiiiiiiiiiiiice
so there's a mechanic for each part of your car. hmm... must be a horde of dumbasses
no, not dumbasses. It's the same reason you'd go to a heart specialist when you have a serious heart problem. He's not an idiot, he's the best at what he does. And wouldn't you feel more comfortable dealing with a doctor who lives, sleeps and eats hearts (ha, after I typed that I realized how weird it sounds - but a doctor who knows everything there is to know about the heart) then a doctor who knows a little bit about everything? And that's the point of the ad.
if i ever have to get my heart fixed i hope there's only one specialist, not dozens
of course you're absolutely right paulyG.
it was just my first thought when i saw it, i mean there's a mechanic for every single part, even for similar parts that are used on both sides of the car. the image i had in mind was a bunch of weird mechanic freaks standing around in their shop, each one holding his specific chevrolet part.
this ad's not bad, it's ok
I agree, you wouldn't want dozens of heart specialists. But that's not what the ad is saying. If you were having your entire body examined, you'd want a heart guy, an ear guy, nose, stomach, brain, back, etc. You would have dozens for your whole body. Much like if you brought your car in for an overhaul, it would be great to have a brake guy, an engine guy, transmission, etc.
I'm not even really arguing with you anymore man, I'm just bored at work and trying to kill my final hour, haha.
I agree with you, it's ok.
I actually find the ad very hard top believe. Take a look at the suspension, for example (on the left). There's no way 14 different mechanics are each devoted solely to 1 of 14 different parts. Maybe, in total, there's 14 suspension specialists in the whole garage because there's so many cars coming through each day, but I can't for a second believe that they all work on every car. They'd work on one car each.
Maybe that's being picky but the concept is pretty weak anyway. And boring.
Nice ad. Simple and i guess that make the consumer more confident about the service.
But addyhoch10 has a point when he says "i mean there's a mechanic for every single part, even for similar parts that are used on both sides of the car".
But this isn't ruin the ad.
if you had your heart fixed, there would only be one specialist. There'd be dozens for your whole body (ear, nose, throat, brain, heart, stomach, etc), just like there are dozens of specialists for the whole car, but only one for the engine.
Ha, I'm not really arguing with you anymore, I'm just bored at work and killing time. This could go on forever.
I agree with you, it's ok.
nice but the visual is used quite often by the last few months...e.g.VW etc.
so but the small but nice thought about the specialists working on each detail makes it a bit more twisted;)
i admit i've been picky too. i didn't mean it literally. let's accept it as an exaggeration. cheers
it's so expensive each colombian can only afford a small part.
just kidding.
i love the art direction, but was it those specialist's name attach with the small small parts?
it would be a exaggeration but i don't really appreciate it. i give me a feeling of over-tension.
At the first glance i thought the word attach along is the name of the small part, like a detail anatomy of a car.
if it's i might be more comfortable with this ad. It give a sense of they look into very very small part.
http://jennywhx.blogspot.com jwhx:Visionary
New tagline for Chevrolet: Not the most efficient company.
boring.
Great thought boring execution.
ideas....30 minutes nahi toh free.
if visual is not eye cachy, how u can expect any ad shoud grab attention. tell me ivan.
i feel it boring.
typo's a pretty good attention grabbing technique.
People are different. Some people pay attention to a blueprint in a newspaper. But, why are you addressing me specifically? Most people know more about advertising than me on this site, I'm just posting the stuff.
brilliant...
F***ing awesome!
ohh come on guys, this is a very clear work. no need to argue about it. and by the way yeah the visuals have to be catchy .but for who? (by the way i think this visual is cacthy. ) cuz the visual you call as catchy may not be catchy for the consumers. this is so subjective. it is not the time to think for the creative ad people's appreciation, it is time to think for the car owners... are we working for the ad agencies or for the art gallery?
ı belive this is a good one. all clear.
i think this ad was catchier for the agency's client rather than it is for a potential repair shop customer who wants his car fixed.
naa ok i stop picking on this.
At first I thought this was pap, I thought; 'thats just an exploded car - shite' then I saw the names and how that works with the car.
Nice.
9/10 from me.
for the heart thing, well... the heart is just a part of your body... as every single part belongs to the car
so, there's one specialist for every part of the the car, as there is an specialist for every part of your body
nice work!!
COLOMBIA ROCKS!!!!!!!!!!!
It's a nice ad with a nice execution.
but as a consumer, i'm wondering how much i'm going to get charged for all these "specialists", when i can take my car in to my regular mechanic and he'll do it all, and do it well, for a good price.
Good Idea
Keep up the good work boys, make us proud!!!
Felicitaciones, que buen aviso. Siempre es bueno ver algo de buena creatividad colombiana como por variar.
::::Change is good. You go first:::
Keep up the good work boys, make us proud!!!
Felicitaciones, que buen aviso. Siempre es bueno ver algo de buena creatividad colombiana como por variar.
::::Change is good. You go first:::
Great idea but the line is not working for me. Visual says we serve everyone, anyone, but the copy says we are specialized. That's my problem.
Desi
www.DesiCreative.com
For me the visual says: Hey, we have specialized workers.
I don't think the visual is saying it serves everyone, anyone. It's saying we have specialized workers, each and every part of your car has an expert working on it.
very interesting! and nice art direction
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