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Published/Aired: 
November 2008
Description: 

Everything it touches turns to gold.

Advertising Agency: Global Healthcare, Madrid, Spain
Creative Director: Javier Rodríguez de Santiago
Art Directors: Cecilia Alvarez, Alberto Aguiño
Copywriter: Kiko Postigo

Comments (7)

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Highest Rated

Guest's picture
Guest

"Everything it touches turns to gold" - that means the oil remains oil and turns the veggies into gold. This is more like the pepper turning the oil to gold!

Mandark's picture
Mandark
Activity Score 407

weird....and visualy not appealing...headline?...hate it...seeing this reminded me of the skittles tv ads...when I peed like a girl for a week...

"U think it's perfect?! Press delete and start again!"

KP's picture
KP

I like it, but i´m the copywriter so, i´m not very objetive...

Favete's picture
Favete
Activity Score 365

Porque no lo limpiaron? Ese "Disponible en..." no mames te mata hasta la lectura, es lo primero que ves. Luego está muy muy literal. Suerte y siga participando.
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Guest commenter's picture
Guest commenter

What's the "benefit" of using the olive oil? Now, if it could turn food into gold...I would be first in line to get some! There is no message here that make sense with the product.

Tina Dev's picture
Tina Dev
Activity Score 60

inat
It is no pepper but chilli.

picktokyo's picture
picktokyo
Activity Score 1404

what the fuck?

Guest's picture
Guest

"Everything it touches turns to gold" - that means the oil remains oil and turns the veggies into gold. This is more like the pepper turning the oil to gold!

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