Los Carrizos extra virgin olive oil: Tomato

Everything it touches turns to gold.

Advertising Agency: Global Healthcare, Madrid, Spain
Creative Director: Javier Rodríguez de Santiago
Art Directors: Cecilia Alvarez, Alberto Aguiño
Copywriter: Kiko Postigo
Published: November 2008


Debasis Mata's picture
Debasis Mata

Incredibly high-quality attempt. I like it. Overall it is extremely well visual.

elgrecones's picture
323 pencils

should be called Midas...

Guest commenter's picture
Guest commenter

Cannes Grand Prix!!!!!!!!!

El Guest's picture
El Guest


Guest commenter's picture
Guest commenter

need to improve photoshoping where oil convert in gold(merging)

SM's picture

Que fuman los que dan estos comentarios, o son amigos de los que hicieron el aviso!

Favete's picture
365 pencils

De hecho es más literal que la madre! Que pasa con esos comentarios.

Way too literal, The guys who are commenting... SHAME ON YOU! IT's crappy!

Guest commenter's picture
Guest commenter

comele el nispero a tu progenitor

Guest commenter's picture
Guest commenter

Seriously...who is leaving these comments? Maybe I'm missing something here but I'm pretty sure this ad isn't good.

oshe's picture
852 pencils


Hahahahahahahahahahah, o men yo really make me laugh


Toro's picture
1029 pencils

This is really poor. The tomato doesn't turn into gold but the olive oil does. But that isn't what the headline says.

To save this campaign a simple headline/tag line like "pure gold" would have been enough. It would still be weak and definitely not award winning stuff.

izmild's picture
770 pencils

Good visual. The concept is usual although it's trying to be out of the crowd

Guest's picture

De estudiante de primer año. Increíble que suban estos trabajos a esta galería. Vergonzoso.

Guest's picture

boring... just boring

Guest's picture

Gold paint on my tomato... not appetizing at all.

I agree with Toro that the concept doesn't fit the image, but I would have gone with a gold tomato instead of this image.

Side note: most milk ads use thinned white paint, mustaches not withstanding.

Guest's picture

Jajajajaa creo que alguien no entendio el sarcasmo en los primeros comentarios...

CANNES!! Yeah!!! jajajajajaa

hedúnadan's picture
8 pencils

no debería el tomate convertirse en oro?

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