Los Carrizos extra virgin olive oil: Tomato
Everything it touches turns to gold.
Advertising Agency: Global Healthcare, Madrid, Spain
Creative Director: Javier Rodríguez de Santiago
Art Directors: Cecilia Alvarez, Alberto Aguiño
Copywriter: Kiko Postigo
Published: November 2008
17 comments
Incredibly high-quality attempt. I like it. Overall it is extremely well visual.
should be called Midas...
Cannes Grand Prix!!!!!!!!!
Never
need to improve photoshoping where oil convert in gold(merging)
Que fuman los que dan estos comentarios, o son amigos de los que hicieron el aviso!
De hecho es más literal que la madre! Que pasa con esos comentarios.
Way too literal, The guys who are commenting... SHAME ON YOU! IT's crappy!
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comele el nispero a tu progenitor
Seriously...who is leaving these comments? Maybe I'm missing something here but I'm pretty sure this ad isn't good.
Cannes???????
Hahahahahahahahahahah, o men yo really make me laugh
··o.s.h.e··
oshe.pb@hotmail.com
This is really poor. The tomato doesn't turn into gold but the olive oil does. But that isn't what the headline says.
To save this campaign a simple headline/tag line like "pure gold" would have been enough. It would still be weak and definitely not award winning stuff.
Good visual. The concept is usual although it's trying to be out of the crowd
izmild
http://uniquetvcomm.blogspot.com
De estudiante de primer año. Increíble que suban estos trabajos a esta galería. Vergonzoso.
boring... just boring
Gold paint on my tomato... not appetizing at all.
I agree with Toro that the concept doesn't fit the image, but I would have gone with a gold tomato instead of this image.
Side note: most milk ads use thinned white paint, mustaches not withstanding.
Jajajajaa creo que alguien no entendio el sarcasmo en los primeros comentarios...
CANNES!! Yeah!!! jajajajajaa
no debería el tomate convertirse en oro?