Los Carrizos extra virgin olive oil: Lettuce

Everything it touches turns to gold.

Advertising Agency: Global Healthcare, Madrid, Spain
Creative Director: Javier Rodríguez de Santiago
Art Directors: Cecilia Alvarez, Alberto Aguiño
Copywriter: Kiko Postigo
Published: November 2008

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10 comments

peak900's picture
peak900
211 pencils

somehow it's nice, somehow it's disgusting. maybe the execution of the promise is too much 1:1

sneakyhands's picture
sneakyhands
1857 pencils

extra virgin lead based paint... yum.

Mary PopsIn's picture
Mary PopsIn

... and thus inedible? Midas

Guest commenter's picture
Guest commenter

i prefer the tomatoe. the other ones are not appealing

STRTLRS's picture
STRTLRS
1607 pencils

They ruined a perfectly decent idea with mediocre visuals. That tag on the left is too distracting. My biggest issue is the photography. The lighting is amateurish and the product (or lack of) is not appealing. Don't like Helvetica for this, should have kept it in the Bodoni family. The drizzle of oil looks like a string; could have added the rim of the bottle to at least imply the product. In other words, this wouldn't have gone past my desk.

www.storytellerscreative.com

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I think, therefore... yeah.

KP's picture
KP

I like it, but i´m the copywriter so, i´m not very objetive...

Favete's picture
Favete
365 pencils

Well it's way too literal.

Flurb's picture
Flurb
247 pencils

I hate to say this but it's a cliche. Cliches do not make good advertising. Unless you give it a new twist. This is nothing new.

Guest's picture
Guest

I don't like... is cliche.

Guest's picture
Guest

it looks like the outside of the female reproduction system... if to say it in politically correct way.

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