LongXi Global Chinese Advertising Awards: Animals
If you’re powerful enough, enter The 2007 LongXi Chinese Advertising Awards now!
This campaign is Call-for-Entry for The 2007 LongXi Global Chinese Advertising Awards. LongXi is the “Olympics” for Chinese language advertising. As every portfolio bag represents a creative person’s creative-power, it takes powerful creative works to make up a powerful portfolio.
Advertising Agency: Euro RSCG Worldwide, Shanghai, China
Published: September 2007
Comments
After reading a long explanation, I think I get it. But still don't like it, sorry. Old way of making ads.
This goes more for WWf.
cruel comments. after the explanation, I realized that the black old fashioned secret agent suitcase was actually a classical black cover printed portfolio... so, it's seems cooler now that I got it, and the art direction is quite good, anyway.
At first I thought it was an ad for RSPCA or Peta or some other organisation like that.
http://www.navinharish.org
http://www.navinharish.org
How could they have a puma instead of a lion??? And a bat and eagle, what the hell for??? where's the Tiger,buffalo and elephant???
iT-iS-i, like an upside down ! mark.
:: Put your ears against the ground so i can walk over what you heard::
Very forced ad. We need talent, not power.
"Bowww Wowww"
i think portfolio bag means more than powerful portfolio. a lot of crap work can also out inside the bag. Therefore, i don't think the idea is strong by using portfolio bag.
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