Long's Horseradish: Close encounters, 3
Advertising Agency: When Gee, Seoul, South Korea
Creative Director: Tai-il, Lee
Art Directors: Jeong -gon, Kang, Mi-sun, Kim
Designer: Seong-kuk, Jeon
Copywriter: Jong-hwan, Choi
Released: February 2009
Most of the ads for the horseradish are very traditional and conventional. Therefore, we attempted to provide an unexpected pleasure to enable customers to remember our ad. We parodied Steven Spielberg's film, "Close Encounters of the Third Kind," with a plot that Alien from Long's planet came to meet animals, vegetables, and fishes of the Earth. By making a transition from the previous perception of adding horseradish to supplement foods, we added foods to the horseradish instead in order to heighten the value of the horseradish.
22 Comments
I feel like this one went completely over my head...
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brandon
www.brandonknowlden.com
Yeah, it failed.
guys, you wrote 5 sentences of explanation under a print ad.....
wow! it's definitely overkill.
It's good you explained it, since you get to do that with everyone who sees the ads...
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brandon
www.brandonknowlden.com
i didn't even understand the explanation ! ! !
Even the explanation is hard to understand. And why does the light from the spaceship have a watermark?
I don't understand the ad even with the explanation. And I don't get why they used two completely different styles of illustration for the aliens and their ship and the animals and background. I also think the Long's watermark in the alien light is too much. Overall, this doesn't work.
Wow... talk about a complete head scratcher.... whoa
I like the explanation better than the ad itself. In fact, I love the explanation. Congratulations, you've made a viral in the "WTF?!" category - I'm forwarding it on to colleagues as we speak.
This idea might fly with the third kind. Obviously the earthlings aren't getting it. :P
Bit it´s nice how often they mention the product in the explanation. I feel like trying it!
horrible idea of the third kind....
horrible idea of the third kind...
So, not only are they going to pay for the release of this (?) ad, they're also going to have to publish that strange and not-so-concise explanation - which - by the way - makes no sense at all!
woohoo!
what an ad.
This is like rubbing horseradish in the eyes.
Inaccessible concept and the art isn't that good. Don't even really know what they want to say. Lame.
Doin' it for the points
This ad is retarded.
This ad is completely retarded.
Blaaaa....very desgusted campaign....blaaaa...peximum ardirection...
sorry.. bad
nice
for the 1st i thought it cud b intresting.. aftr sometime whn i didnt get a single thing out of it i found it not more thn a SHIT ... o/o
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