Long's Horseradish: Close encounters, 2

Advertising Agency: When Gee, Seoul, South Korea
Creative Director: Tai-il, Lee
Art Directors: Jeong -gon, Kang, Mi-sun, Kim
Designer: Seong-kuk, Jeon
Copywriter: Jong-hwan, Choi
Released: February 2009

Most of the ads for the horseradish are very traditional and conventional. Therefore, we attempted to provide an unexpected pleasure to enable customers to remember our ad. We parodied Steven Spielberg's film, "Close Encounters of the Third Kind," with a plot that Alien from Long's planet came to meet animals, vegetables, and fishes of the Earth. By making a transition from the previous perception of adding horseradish to supplement foods, we added foods to the horseradish instead in order to heighten the value of the horseradish.

7 comments

Guest's picture
Guest

I nominate this for nonsense of the year.

Unmotivated Genius's picture
Unmotivated Genius
100 pencils

the explanation, or the ad?

Guest's picture
Guest

pura idea de bobo

DOG's picture
DOG
8 pencils

puro aviso de BOBO

Guest's picture
Guest

student work? at least you put more effort on your visual vise....

Guest's picture
Guest

WTF?! all that explanation and I still don't get it

Emran Hayat's picture
Emran Hayat
832 pencils

they knew nobody gonna undrstand thr shit... thts y thy put on 5 lines for bloody explanation.. DUH!!!

Creativity is a natural extension of our enthusiasm

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