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Close encounters, 3

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Published/Aired: 
February 2009
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Most of the ads for the horseradish are very traditional and conventional. Therefore, we attempted to provide an unexpected pleasure to enable customers to remember our ad. We parodied Steven Spielberg's film, "Close Encounters of the Third Kind," with a plot that Alien from Long's planet came to meet animals, vegetables, and fishes of the Earth. By making a transition from the previous perception of adding horseradish to supplement foods, we added foods to the horseradish instead in order to heighten the value of the horseradish.

Advertising Agency: When Gee, Seoul, South Korea
Creative Director: Tai-il, Lee
Art Directors: Jeong -gon, Kang, Mi-sun, Kim
Designer: Seong-kuk, Jeon
Copywriter: Jong-hwan, Choi

Comments (22)

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Highest Rated

Emran Hayat's picture
Emran Hayat
832 Activity Scores

for the 1st i thought it cud b intresting.. aftr sometime whn i didnt get a single thing out of it i found it not more thn a SHIT ... o/o

Creativity is a natural extension of our enthusiasm

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