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Long copy

Published/Aired: 
April 2006
Description: 

Traffic jams pose a perennial problem in Mumbai. This 82-word billboard promoting the use of public transport, was put up in high traffic zones where cars literally inch their way forward.

Of the 3,67,142 cars in this city, imagine, if the one in front of you wasn't on the road. You'd be one car ahead. If two weren't, you'd be two cars closer to your destination. And if a thousand people decided to leave their car at home and take a train, a bus, or share a cab, there would be less traffic on this road and you would waste less time reading billboards. Mumbai Traffic Police.

Copywriter: Sonal Chhajerh
Art Director: Sanket Pathare

Comments (7)

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Highest Rated

Shut Theory's picture
Shut Theory
Activity Score 515

i just love the whole idea, and simplicity and copy

http://shut.elmota.com

jasonjchang's picture
jasonjchang
Activity Score 126
murthy's picture
murthy
Activity Score 233
glennmarsalim's picture
glennmarsalim
Activity Score 2
ez's picture
ez
Activity Score 8
abhinandan's picture
abhinandan
Activity Score 2
pixelbomb1's picture
pixelbomb1
Activity Score 2555

the problem is that if the 3,67,142 cars in this city also people. It will be one stinky bus,train... look that lady decide to walk.

Sincerely,
Arnold Santillan
714-206-2459

Shut Theory's picture
Shut Theory
Activity Score 515

i just love the whole idea, and simplicity and copy

http://shut.elmota.com

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