February 2008



So comfortable you'd wonder what the hell on earth took so bloody long.

Advertising School: Miami Ad School, Europe
Copywriter: Kanak Mehra
Art Director: Ratko Cindric

Comments (8)

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Highest Rated

Guest's picture

OH just f Off, you guys really don't have a sense of humour, why dont you get one!

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

For me, unfortunately none of these headlines are there yet. It's obvious you know how to structure a line, but still -- not quite there yet. As for the tag, having just seen the one for Taco Bell two ads ago (Think outside the bun), which is a great tag by the way, I'm not exactly in love with this one. This is a cool client that won't be in every book in the world (like Viagra and condoms), so maybe with some really strong, really well written headlines, a tag won't even be needed.

cperry's picture
Activity Score 280

I agree. The lines arent there. And the art direction is typical student over art directed meaning to many fonts and hard to read. It also took a bit to get that the lines formed the hands of a clock. Not sure how that is working. I do like how the tag is treated and the background textures are nice. A few tweaks guys. Clean it up and you'll go from good to great.

vidya.shankaran's picture
Activity Score 724

True, font is a little hard to read but overall execution is good...

vurtomatic's picture
Activity Score 364

Interesting and different way of talking to the user, but I'm not sure if it's apt. I doubt if comfort is on the bereaved's mind. Would I really care about comfort if the ad is talking to me as a buyer for my own coffin??

Is there a need for 'think INside the box" to have uppercase "IN?" It looks like what tweens would type on MSN.

sonucoues2002's picture
Activity Score 804

why he use blur clock image on bg i mean the text placeing is already giving the felling of clock
i dont know y he use so many fonts


teenie's picture
Activity Score 1894

I think it's over-thought. It's trying to be clever when it should be communicating something. Comfortable? You'll be dead--you won't care. Maybe "As comfortable as...." or something. And teenie tiny font? I assume your target audience is over 65. They already need glasses--help them out a little!

chino65's picture
Activity Score 326

I hope these are students' work - FIRST year students, I hope.

EDIT: Oh, I just checked, these ARE students. Well, try harder, not even a passing grade these ads.

Art direction is amateurish to the extreme. Does not evoke vintage, prestige, funereal, death etc etc.

Copywriting is in an inappropriate tone. First of all, if you want to make this tongue in cheek, you should adopt a mock seriousness in tone of voice. What you say can be lighthearted or even with a touch of humour. But NOT in the way you say it. Using the word "bloody" does not impress anyone here and make the humour cheap and childish.

Guest's picture

OH just f Off, you guys really don't have a sense of humour, why dont you get one!