Lojack: Light bulb

Lojack: Light bulb

Advertising Agency: Leo Burnett, Colombia
Art Director: Carlos Murad
Copywriter: Otavio Schiavon
Illustrator: Diana Buitrago
Photographer: German Rojas

Average: 9.4 (38 votes)

Comments

Submitted by ramiq on Wed, 2008-03-05 05:30.

cool very nice :)

Submitted by djakuza on Wed, 2008-03-05 06:50.

Cannes!

Submitted by LisAD on Wed, 2008-03-05 09:23.

these are very very cute and relevant. the boomerang is the weakest though...

"the art director says: whatever I say"

Submitted by sold on Wed, 2008-03-05 09:34.

this campaign is simply AWESOME!
congratulations!

Submitted by Daniel9 on Wed, 2008-03-05 10:24.

I just love it.

Submitted by Rene Fractal on Wed, 2008-03-05 11:13.

Lovely artwork. Nice and innovative way to show the message.

Submitted by mikepants2005 on Wed, 2008-03-05 11:22.

Nicely art directed except this idea has been before. It was done 10 years ago for the Flora London Marathon where we see someone dressed as a matchstick chasing someone dressed as a bomb. Also a cheese grater chasing a block of cheese. Check out the old D&AD annuals.

Submitted by Mr. Castanhodo on Wed, 2008-03-05 12:50.

Chuva roxa! Chuva Roxa! That's all i have to say.

"Talent is luck. The important thing in life is courage."

Submitted by Dick Huges on Wed, 2008-03-05 14:11.

I really like this campaign. If Chavez dont bomb your heads down you will see it get a Lion in Cannes.

Submitted by rars on Wed, 2008-03-05 18:45.

¿yes or not?

http://adsoftheworld.com/media/print/harvey_nichols_moth

Submitted by vidya.shankaran on Wed, 2008-03-05 23:40.

good series :)

loved it

reallywww.wordsofbabel.blogspot.com

Submitted by josan on Thu, 2008-03-06 00:31.

absolutamente memorable... y envidiable.

Submitted by Snerkadoodle Snr. on Thu, 2008-03-06 06:03.

Well done guys! It's one of those "I wish I had done it ideas".

Submitted by spierga on Fri, 2008-03-07 17:26.

Brava. Brava. Brava.

Submitted by Margaret Gay on Thu, 2008-04-03 13:40.

funny

Submitted by longjon on Fri, 2008-04-04 08:49.

hate to poop but what is a lojack? i have no idea from looking at the ads - because they are generic expressions of "desire" which could be adapted to nearly any product. so lovely art direction but weak concept.

Submitted by triptancio on Fri, 2008-04-11 13:52.

Oro para...