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Lojack: Light bulb

Lojack: Light bulb
Your rating: None Average: 9.5 (50 votes)

Advertising Agency: Leo Burnett, Colombia
Art Director: Carlos Murad
Copywriter: Otavio Schiavon
Illustrator: Diana Buitrago
Photographer: German Rojas

21 Comments

Rami Qaddoumi's picture 214 pencils
Rami Qaddoumi | Wed, 2008-03-05 05:30

cool very nice :)

djakuza's picture 521 pencils
djakuza | Wed, 2008-03-05 06:50

Cannes!

LisAD's picture 448 pencils
LisAD | Wed, 2008-03-05 09:23

these are very very cute and relevant. the boomerang is the weakest though...

"the art director says: whatever I say"

andrekaze's picture 97 pencils
andrekaze | Wed, 2008-08-06 11:33

any great suggestion ?

sold's picture 2623 pencils
sold | Wed, 2008-03-05 09:34

this campaign is simply AWESOME!
congratulations!

Daniel9's picture 14 pencils
Daniel9 | Wed, 2008-03-05 10:24

I just love it.

Rene Fractal's picture 1430 pencils
Rene Fractal | Wed, 2008-03-05 11:13

Lovely artwork. Nice and innovative way to show the message.

mikepants2005's picture 506 pencils
mikepants2005 | Wed, 2008-03-05 11:22

Nicely art directed except this idea has been before. It was done 10 years ago for the Flora London Marathon where we see someone dressed as a matchstick chasing someone dressed as a bomb. Also a cheese grater chasing a block of cheese. Check out the old D&AD annuals.

Mr. Castanhodo's picture 280 pencils
Mr. Castanhodo | Wed, 2008-03-05 12:50

Chuva roxa! Chuva Roxa! That's all i have to say.

"Talent is luck. The important thing in life is courage."

Dick Huges's picture 939 pencils
Dick Huges | Wed, 2008-03-05 14:11

I really like this campaign. If Chavez dont bomb your heads down you will see it get a Lion in Cannes.

rars's picture 17 pencils
rars | Wed, 2008-03-05 18:45

¿yes or not?

http://adsoftheworld.com/media/print/harvey_nichols_moth

gonndo's picture 1058 pencils
gonndo | Sat, 2008-05-31 01:00

no...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

vidya.shankaran's picture 687 pencils
vidya.shankaran | Wed, 2008-03-05 23:40

good series :)

loved it

really

www.wordsofbabel.blogspot.com

josan's picture 12 pencils
josan | Thu, 2008-03-06 00:31

absolutamente memorable... y envidiable.

Snerkadoodle Snr.'s picture 52 pencils
Snerkadoodle Snr. | Thu, 2008-03-06 06:03

Well done guys! It's one of those "I wish I had done it ideas".

spiergallo's picture 69 pencils
spiergallo | Fri, 2008-03-07 17:26

Brava. Brava. Brava.

Margaret Gay's picture 144 pencils
Margaret Gay | Thu, 2008-04-03 13:40

funny

triptancio's picture 69 pencils
triptancio | Fri, 2008-04-11 13:52

Oro para...

espi72's picture 75 pencils
espi72 | Wed, 2008-07-02 10:57

La campaña completa es absolutamente muy buena, que buen concepto, dirección de arte, color, recurso, etc, etc, etc y todos los "etcs" faltantes... muy buena.

Guest commenter's picture
Guest | Mon, 2008-12-01 13:21

Good art work!

mark09's picture 90 pencils
mark09 | Thu, 2009-06-18 17:31

This campaign was amazing! It was a shame they didn't get a lion for that.

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