Lojack: Bone

Lojack: Bone

Advertising Agency: Leo Burnett, Colombia
Art Director: Carlos Murad
Copywriter: Otavio Schiavon
Illustrator: Diana Buitrago
Photographer: German Rojas

Your rating: None Average: 8.8 (42 votes)

Comments

Great idea, and lovely execution. Colombian inspiration me thinks.

Blueprint's picture

simple. excellent illustration. not choking with copy. fresh. deserves high fives and a raise!

Nicely art directed except this idea has been before. It was done 10 years ago for the Flora London Marathon where we see someone dressed as a matchstick chasing someone dressed as a bomb. Also a cheese grater chasing a block of cheese. Check out the old D&AD annuals.

Chuva roxa! Chuva Roxa! That's all i have to say.

"Talent is luck. The important thing in life is courage."

Me encanta! jaja el topo

Tripioso's picture

Clever, funny and effective. I love it!

Life's a Trip. Enjoy the Ride!

Brava. Brava. Brava.

Love it! Very clever!