L'Officiel III: Blurred Eyes, Old

It's easy to make your make-up ruin. The hard part is putting it on.

Advertising Agency: Publicis, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Copywriter: Guilherme Nesti
Art Director: Eduardo Pastor
Illustrator: Leo Dolfini
Typographer: Leo Dolfini
Art Buyer: Selma Momosse
Production: Rita Villarim, Thiago Loureiro, Emerson Russo , Burti HD

May 2012


Shawali's picture
8440 pencils

There's a problem with the translation, me thinks.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Agamenon's picture
135 pencils

Really like the execution and the insight on this one. Thumbs up.

kleenex's picture
40654 pencils

I think the art is good, but the copy is not good at all.

Dark Horse's picture
Dark Horse
26 pencils

The translated line in the credits IS in fact wrong. Open the image and see for yourself. Instead of "make your make-up RUIN", it says "make your make-up RUN".

Fernando Fernandes's picture
Fernando Fernandes
1401 pencils

Entenda homens um pouco as mulheres Olhos femininos sempre fazem a diferênça!

gonndo's picture
1094 pencils

The concept and the execution are really great...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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