L'Officiel III: Blurred Eyes, Birthday

It's easy to make your make-up ruin. The hard part is putting it on.

Advertising Agency: Publicis, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Copywriter: Guilherme Nesti
Art Director: Eduardo Pastor
Illustrator: Leo Dolfini
Typographer: Leo Dolfini
Art Buyer: Selma Momosse
Production: Rita Villarim, Thiago Loureiro, Emerson Russo , Burti HD

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5 comments

968 pencils

khronosFriday, May 25, 2012 - 05:12

brilliant illustrations, but the idea isnt quite coming together, some more refinement required...looks like the copywriter was called in as the ad was going out and he came up with that line

26 pencils

Dark HorseSunday, May 27, 2012 - 00:39

The translated line in the credits IS in fact wrong. Open the image and see for yourself. Instead of "make your make-up RUIN", it says "make your make-up RUN".

968 pencils

khronosMonday, May 28, 2012 - 00:57

sure, ok its wrong, but the idea is still very weak, the copy needs to tweaked i think...something a little more insightful that putting it on...

1372 pencils

Fernando FernandesFriday, May 25, 2012 - 16:06

Entenda homens um pouco as mulheres

1841 pencils

ItMattersSaturday, May 26, 2012 - 02:18

I like the idea. Copy needs to be worked on but the illustration is absolutely beautiful. Well done.

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