PRESENTSCLIO 2012

Loctite Super Glue: Second Chance Living Room

Second chance

Advertising Agency: DDB, Mexico
Chief Creative Officers: Walter Aregger, Hernán Ibarra
Creative Director: Pablo Maldonado, Hache
Copywriter: Pablo Maldonado
Art Director: Hache
Production Manager: Marcelo Genel
Photographer: Juan Salvarredy
Other: Quintaro Maki
Account Executive: Matías del Campo

10 comments

Ω's picture
Ω
41 pencils

Works for me.

d_mathis's picture
d_mathis
38 pencils

What's the gag? That you can break any of these things and still have a 'second chance' because it's associated with Loctite?

kalankji's picture
kalankji
229 pencils

fresh!

Hadrons's picture
Hadrons
5743 pencils

Is this before or after the urge to break this hideous living room?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
28787 pencils

Right...

killazol1's picture
killazol1
354 pencils

lovely

Ramat Ajala's picture
Ramat Ajala
622 pencils

So clever! Awesome and fresh idea.

Bob08's picture
Bob08
749 pencils

No need of glue.

Where is the idea's picture
Where is the idea
707 pencils

So, it can be broken only once for the glue to give it a second chance.

tirthomitro's picture
tirthomitro
2752 pencils

kewl!!!

they showed me a picture & i laughed
dignity has never been photographed

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