Loctite Super Attak: Wood

Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Photographer: Andrea Melcangi
Postproduction/CGI: The Scope, Hamburg

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31 comments

Guest's picture
Guest

cannes !!!!

Guest's picture
Guest

Are you from Cannes?
I'm from Bordeax.
Vive la France!

Guest's picture
Guest

hahaha...

Guest's picture
Guest

i SAY YOU CANNES

Guest's picture
Guest

Jaa Scheißee

Guest's picture
Guest

Jaa Scheißee

eldeadevis's picture
eldeadevis
306 pencils

Makes you feel good just by looking at it. Strong, nostalgic and straight on to the product bennefit. A total winner.

ivan's picture
ivan

Well said!

Ivan Raszl, admin of AotW

Lüerzers's picture
Lüerzers
108 pencils

Let's think less about awards, and more about the consumers.

The ad reaches the edge it's supposed to, and for that, it works gorgeously. If it's a winner, it should just be an additional, not the only subject under discussion.

------------
Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net

krautland's picture
krautland
3204 pencils

you are of course right but I think those saying 'cannes' essentially agree with you. they have just found a single word for it.

ADebutant's picture
ADebutant
266 pencils

Wonderful. I agree. Cannes.
"Our factories make cosmetics. We sell hope." -M.Factor

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I love it!

I like how they show you different objects (plastic, wooden and porcelain) without hammering you over the head with the product benefit (that it works on all materials.) Instead, they took the emotional approach for such an impersonal, utilitarian product.

bompa's picture
bompa
318 pencils

Very nice campaign, well done.

Guest's picture
Guest

perfect 10

Guest's picture
Guest

like this best.

Guest's picture
Guest

This will be a huuuuuuuge gold lion. Congrats to all the team, the nutcracker, the robot and whatever.

Guest's picture
Guest

questa si becca un bel leoneeee !!!! stupenda stupenderrima !!!
bravi !

Guest's picture
Guest

italians can do advertising?
are Vicky Gitto, Ricard Valero and Alessandro Mian british freelancers?

Guest's picture
Guest

Óptima campanha. Bem executada, simples, com uma sensibilidade superior e assente numa caracteristica do produto interpretada através dum insight humano relevante.
Prova que não é preciso recorrer a celebridades ou gajas boas para fazer campanhas em Itália.
5 estrelas e se ganhar em Cannes, será merecido.

Guest's picture
Guest

qué maravilla de campaña... delicada, emotiva... excelente dirección de arte
le dieron una vuelta increíble a la forma de vender el producto.
De acuerdo con el resto de los comentarios, esta campaña es de premios!!
Felicitaciones!!!

NatalieM's picture
NatalieM
1687 pencils

Man, I love the type treatment, too!

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

Guest's picture
Guest

Jaa Scheißee

gromain's picture
gromain
13 pencils

great insight
great job

toyoutoto, too, toyoutoutou.

adgourmet's picture
adgourmet
65 pencils

SUPERB!!!

bottleHeD's picture
bottleHeD
84 pencils

I have no idea what this ad is about, probably because i don't know what the product is. Can anyone tell me?

Guest's picture
Guest

what? this makes no sense.

Guest's picture
Guest

What? You make no sense!

Guest's picture
Guest

The others are ok... but this one is disturbing.

Guest's picture
Guest

that's hilarious

Guest's picture
Guest

cagooondeeeniaostiaputaaaa!!!

7788's picture
7788
2 pencils

cagooondeeeniaostiaputaaaa!!!

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