Loctite Super Attak: Porcelain

Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Photographer: Andrea Melcangi
Postproduction/CGI: The Scope, Hamburg

33 comments

Guest's picture
Guest

Don't get...

ivan's picture
ivan

His favorite porcelain figurine shattered to pieces when it fell. Thanks to the glue the figurine is back!

Ivan Raszl, admin of AotW

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Shattered to pieces??? Were you there when it happened? I thought it was just her arm that broke off...

; P

ivan's picture
ivan

Well, you see our imaginations completed the story in different ways. I guess mine was more dramatic, yours is more gentle. I wonder what this tells about our inner souls. ;)

Ivan Raszl, admin of AotW

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

It tells that you're more destructive and violent in nature. And I'm more..... well, gentle.

ivan's picture
ivan

Or you could read into something else. I live life to the full, while your existence is more well dull. ;)

Just teasing! :)

Ivan Raszl, admin of AotW

Guest's picture
Guest

why dont you guys just get a room?

Guest's picture
Guest

Super Glue, what don't you get?

Guest's picture
Guest

minimum shortlist cannes !

eldeadevis's picture
eldeadevis
306 pencils

I agree, very cool. A new edge for a very common product.

phildesignart's picture
phildesignart
248 pencils

Love this campaign. Brilliant.

Guest's picture
Guest

like this.

Guest's picture
Guest

Nice, but not enough for Cannes.

Guest's picture
Guest

What????? We'll see it there for sure, believe me. It has it all, the ultra sharp and clean concept and a lovely yet stunning execution. It may win everything.

Guest's picture
Guest

Ma vaffanculo!!!

Guest's picture
Guest

you're completely right!

Guest's picture
Guest

Tres bonne qualité de photos et mise en scene….vraiment du pro !

Guest's picture
Guest

Fucking cool!!! Ricard you are the best!!
Waiting for you...you know where!!

Guest's picture
Guest

Too many friends comments...

Nice ad, but not a winner.

Guest's picture
Guest

What rubbish comments are these!!! Another so-so Italian campaign... shame!!! Maybe you can buy yourselves a nice local bronze or maybe silver awards with this, but that's all.

Grow the f*ck up!

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

These (as a set) have a loverly feel good factor, plus just by looking at it you know what the product is/does. The three work as a set because each one is conveying a different purpose and not just reapeating the first ad (as in many recent campigns)

Nostalgic stuff usually sends me running for the bucket, but these haven't gone too far down that particular sacharine soaked alley. Made me look, and re look so an all round winner.

From technical standpoint, faultess re touching, good lighting (conveys the warm glow of home), excellent acting, inspired casting and just the right amount of art direction to walk the line between pushing product and arty goodness.

www.jpmountford.com

iT-iS-i's picture
iT-iS-i
1721 pencils

Quite nice but that's it, no winner here... that you can believe.

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

godfather's picture
godfather
131 pencils

good concept and good work. bravi

eldeadevis's picture
eldeadevis
306 pencils

Winner.

NatalieM's picture
NatalieM
1687 pencils

The art direction is spot on. I would have chosen something a little more appropriate for this man, though. At first, I started to read into it too much. I thought, "Oh my, this man has a problem." But after looking at the campaign, it all makes sense.

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

Guest's picture
Guest

Your comment is spot on.

Guest's picture
Guest

This is why I still love advertising.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils
Guest's picture
Guest

Jaa Scheißee

Guest's picture
Guest

Jaa Scheißee

gmint7's picture
gmint7
2685 pencils

:::J:::

.like.

must be very challenging to art direct the font.

:::J:::

Guest's picture
Guest

Love how simple these ads are!

Guest's picture
Guest

best one from the campaign

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