Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Photographer: Andrea Melcangi
Postproduction/CGI: The Scope, Hamburg
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33 Comments
Don't get...
His favorite porcelain figurine shattered to pieces when it fell. Thanks to the glue the figurine is back!
Shattered to pieces??? Were you there when it happened? I thought it was just her arm that broke off...
; P
Well, you see our imaginations completed the story in different ways. I guess mine was more dramatic, yours is more gentle. I wonder what this tells about our inner souls. ;)
It tells that you're more destructive and violent in nature. And I'm more..... well, gentle.
Or you could read into something else. I live life to the full, while your existence is more well dull. ;)
Just teasing! :)
why dont you guys just get a room?
Super Glue, what don't you get?
minimum shortlist cannes !
I agree, very cool. A new edge for a very common product.
Love this campaign. Brilliant.
like this.
Nice, but not enough for Cannes.
What????? We'll see it there for sure, believe me. It has it all, the ultra sharp and clean concept and a lovely yet stunning execution. It may win everything.
Ma vaffanculo!!!
you're completely right!
Tres bonne qualité de photos et mise en scene….vraiment du pro !
Fucking cool!!! Ricard you are the best!!
Waiting for you...you know where!!
Too many friends comments...
Nice ad, but not a winner.
What rubbish comments are these!!! Another so-so Italian campaign... shame!!! Maybe you can buy yourselves a nice local bronze or maybe silver awards with this, but that's all.
Grow the f*ck up!
These (as a set) have a loverly feel good factor, plus just by looking at it you know what the product is/does. The three work as a set because each one is conveying a different purpose and not just reapeating the first ad (as in many recent campigns)
Nostalgic stuff usually sends me running for the bucket, but these haven't gone too far down that particular sacharine soaked alley. Made me look, and re look so an all round winner.
From technical standpoint, faultess re touching, good lighting (conveys the warm glow of home), excellent acting, inspired casting and just the right amount of art direction to walk the line between pushing product and arty goodness.
www.jpmountford.com
www.jpmountford.com
Quite nice but that's it, no winner here... that you can believe.
:: Choose your words wisely or I'll stab you with a point of view ::
:: Put your ears against the ground so i can walk over what you heard::
good concept and good work. bravi
Winner.
The art direction is spot on. I would have chosen something a little more appropriate for this man, though. At first, I started to read into it too much. I thought, "Oh my, this man has a problem." But after looking at the campaign, it all makes sense.
-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com
-Natalie
http://www.nataliemarion.com
Your comment is spot on.
This is why I still love advertising.
Well said
www.jpmountford.com
www.jpmountford.com
Jaa Scheißee
Jaa Scheißee
:::J:::
.like.
must be very challenging to art direct the font.
:::J:::
Love how simple these ads are!
best one from the campaign