Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Photographer: Andrea Melcangi
Postproduction/CGI: The Scope, Hamburg
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30 Comments
Awards all the way. I'm jealous!
Jaa Scheißee
http://theinspirationroom.com/daily/2008/medal-of-honor-real-as-life/
it's not the same idea!
please!!
What? There are hugs in the campaign? What a stupid comment.
I agree, absolutely different concepts.
they should have put humpty dumpty tho. more relativity?
There is something about the light on this one (too hard and strong on the kids) that takes away the cute atmosphere the other two have. Robot it´s great, anyway.
Did the robot run away?
I don't get.
The robot did not run away, it broke, and was put together with the product´s help.
Espectacular!
eSTO ES CANNES.
This is awesome!!!!!!
very nice. very nice.
great.all 3 great.i'm jealous too;))
Outstanding ads, the whole campaign is wonderful but I like this one the best.
Very good. There have been sooooo many superglue ads, but this one is fresh, has a real insight and an emotional benefit. Yes, should be award bait.
I like it a lot. Product placement sucks big time. What's up with that?
Yeah, these are great!
-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com
-Natalie
http://www.nataliemarion.com
All 3 are great! And yes a Humpty Dumpty would have been a nice addition.
http://www.truactionflix.com
jaaa Scheiße !
Jaa Scheißee
It's really difficult to comunicate an emotion with such a product but it made me feel like a kid. Strong concept, great insight and superb art direction. A really beautiful campaign.
I love this one! Good job guys!
LOVE IT, SURE CANNES!!!!!
Impressed!
:::J:::
my pick for gold.
:::J:::
bravi, bellissima.
oh +_+ impress
The product mends broken hearts. I really like the idea. Nice campaign.
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