Loctite Super Attak: Plastic

Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Photographer: Andrea Melcangi
Postproduction/CGI: The Scope, Hamburg

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30 comments

Guest's picture
Guest

Awards all the way. I'm jealous!

Guest's picture
Guest

Jaa Scheißee

Guest's picture
Guest

it's not the same idea!
please!!

Guest's picture
Guest

What? There are hugs in the campaign? What a stupid comment.
I agree, absolutely different concepts.

Guest's picture
Guest

they should have put humpty dumpty tho. more relativity?

eldeadevis's picture
eldeadevis
306 pencils

There is something about the light on this one (too hard and strong on the kids) that takes away the cute atmosphere the other two have. Robot it´s great, anyway.

Guest's picture
Guest

Did the robot run away?
I don't get.

eldeadevis's picture
eldeadevis
306 pencils

The robot did not run away, it broke, and was put together with the product´s help.

madfizher's picture
madfizher
2 pencils

Espectacular!

Guest's picture
Guest

eSTO ES CANNES.

Guest's picture
Guest

This is awesome!!!!!!

picktokyo's picture
picktokyo
1404 pencils

very nice. very nice.

Guest's picture
Guest

great.all 3 great.i'm jealous too;))

talkingisfree's picture
talkingisfree
2565 pencils

Outstanding ads, the whole campaign is wonderful but I like this one the best.

Guest's picture
Guest

Very good. There have been sooooo many superglue ads, but this one is fresh, has a real insight and an emotional benefit. Yes, should be award bait.

Guest's picture
Guest

I like it a lot. Product placement sucks big time. What's up with that?

NatalieM's picture
NatalieM
1687 pencils
Blair Semenoff's picture
Blair Semenoff
651 pencils

All 3 are great! And yes a Humpty Dumpty would have been a nice addition.

Guest's picture
Guest

jaaa Scheiße !

Guest's picture
Guest

Jaa Scheißee

Guest's picture
Guest

It's really difficult to comunicate an emotion with such a product but it made me feel like a kid. Strong concept, great insight and superb art direction. A really beautiful campaign.

sgre2504's picture
sgre2504
137 pencils

I love this one! Good job guys!

Yeayea's picture
Yeayea

LOVE IT, SURE CANNES!!!!!

Guest's picture
Guest

Impressed!

gmint7's picture
gmint7
2685 pencils

:::J:::

my pick for gold.

:::J:::

Guest's picture
Guest

bravi, bellissima.

oh ssang's picture
oh ssang
21 pencils

oh +_+ impress

rekarlo's picture
rekarlo
18 pencils

The product mends broken hearts. I really like the idea. Nice campaign.

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

To all "Guests":

Why not sign up? For all we know "Guest" is the same person commenting on these ads. It'll give your opinion more validity, plus it's great to learn what countries the commenters come from. And then when we get into a heated battle about whether an ad works or not, I'll at least know who the person is that I'm arguing (respectfully) with ;-)

Cheers

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