Loctite Super Attack: Chain
Advertising Agency: DDB Milan, Italy
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Creative Director: Vicky Gitto
Photographer: FM Photographers
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73 Comments
nice
jai hind
art director
nice - and thats all
@Guest - you are an angry little man. If you don't care for other's opinions, ideas and concepts why are you on this site? Create a site and critique yourself.
brilliant ad i like it.
brilliant? not really. maybe this idea in a situation would've worked better. this chain is useless this way.
Better be a broken chain.
yea~
lol
I think they've not so really be accord with physics.
let me explain the idea for you, guest:
the chain is kept together by little drops of superglue...
get it?!
nice =)
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
ho-hum... first thing that leaps into the mind when thinking abt an adhesive
they showed me a picture & i laughed
dignity has never been photographed
some kind of mind you have...
if you had ever thought about an adhesive and this would be the first thing that came to your mind, then why didn't you do it? "hmm adhesive...strong adhesive...OH YEAH! lets just glue chains together!" nice thought process...
this ad isnt that bad, considering its from italy...
Quite really.
Come on this idea has been done a thousand times.
Why is Indian advertising in general then such a big rip off/scam fest?
Can't believe you said that..........You must be a genius.......ho hum.....no the first thing that springs to mind is that you think you are a genius. Am going to think about adhesives now. Byeeeee!
This bonding moment brought to you by ads of the world.
btw- dig the idea.
Very good!
very nice.
wonderful ad , hats off to the creativity
Great ad. Best work in ages I've seen from Italy.
GENIUS.........
I like this. There have been an awful lot of super strong adhesive ads done, but I've never seen this one. Nice thought. 10 years ago it would have been a world-beater. Now it may get a finalist.
very nicely doneeeee...
smart.
Nonnense...
Why inverting the ring chain?
Idea: good
Text: I don't like adv without text; copywriter should write it. They should write good text.
Photo: the adhesive makes a chemical weld between the parties and usually it leaves a visible trace, in this case nothing is there.
From a visual point of view that's weak.
you're a clerk at a bank, right?
And you're of this agency, right?
yeah, jakarta is next door to milan, 5 minutes by bus
Guarda caso sei iscritto da 7 ore...
E parla pure italiano.
Scemo.
for me 1 pizza margarita and a beer please
Has a clerk at a bank no right to comment?
yes, but don't pretend to be an expert on advertising when you are a bank clerk.
"Text: I don't like adv without text; copywriter should write it. They should write good text."
Only if you need a text. If not it's totally useless and it devaluates the idea.
Tastes are tastes, no need to discuss.
wrong, the need for a headline is something that can be discussed. if an ad is stronger without then it has nothing to do with taste. taste is about the right shade of dark blue. i.e. personal preferences.
In fact after this discussion everybody make comments forgetting their own taste.
However, stop joking and let me explain my point of you.
Who can decide if an adv could be less or more stronger with/without a text?
A professor like you? On the basis of which parameters?
Certainly an adv can stand alone without text, but why thinking that's the best?
If usually the adv team includes a copywriter it means a text could be included in an adv.
The team decide not to put text: ok it's their decision, they can do it.
Nobody says that an adv cannot stand as a simple image, but someone can disagree with that (specifically in thi subject case) and you, with your degree in advertising, you are not however a person infallible.
a team comes up with an idea, and that does not imply that copy needs to be included in every ad.
what headline would you add to this ad then, smart ass?
- glues any link without having to link them ?
- the strongest glue in the world ?
- the glue that makes chains obsolete ?
get a job in a real agency and learn.
I understand that it's useless to reply to a desperate housewife.
is that your best shot?
A PICTURE SPEAKS A THOUSAND WORDS. Sometimes you don't need copy if its self explanatory.
please tell that to the ass i'm replying to
Love the way the obvious has been flipped on its head!
================================================
I think; therefore I am
please explain, you don't make much sense
this thing works man...nice
Has it come to anyone's mind that this kind of chain is totally useless?
And yes, I have seen executions like this before.
Link please
Comunicates smartly the benefit of the product. There's no point in how you use the chain, nobody cares about that. For me is a very good work.
You my friend are a knob.
Firstly, if you've seen work like this before, provide the link. And secondly, about the chain being useless.... you're complete right.
very smart.........good.
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
Overdone...
Sempre incredibile scoprire ogni volta come anche un'idea totalmente pulita, semplice e comprensibile possa generare commenti così idioti e rosiconi: è una lezione sulla natura umana. Dritti per la vostra strada e in culo a tutti, ragazzi! Complimenti.
Paolo
exactement le genre de pub que j'ai l'impression d'avoir déjà vue des dizaines de fois...si ce n'est pas le cas, c'est excellent.
Sempre incredibile l'arroganza della DDb Milano nell'autopromuovere e giudicare infalllibili e intoccabili i propri lavori. Speriamo che con il nuovo direttore creativo l'andazzo cambi.
This is excellent. I love it.
DDB basta coi finti commenti autocelebrativi, fate pena e tristezza, davvero.
idea: smart and simple.
art direction: fail.
Why? I think it's a perfect art direction. Very stilish, kinda thai.
Chapeau!
Michelangelo.
WOWOWOWOWOWOWOWOW
incredible idea good art
Good idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
I enjoyed comments than the ad. Ad is so so.
UDAYpatwardhan@+91 22 98206 54722
I enjoyed the comments than the ad. Ad is so so.
UDAYpatwardhan@+91 22 98206 54722
ad is great. I would say it's perfect. bravissimo ragazzi.
http://www.mixcloud.com/miko1aj/
Ale, non e' la colla, sono i pidocchi fortissimi.
E poi una pubblicita' cosi' per la Coccoina, dai.
only ddb do it?! only italians do it!? 'cmon! all this website is about creatives that speaks about advertising! no one bank clerks spend is time on this kind of site. And let me say: done before! ahahaha speak seriously ;-)
Ivan make an experiment, don't put the credits on web site. just speak about creativity, not creatives!!!! enjoy!
very oldschool ad. but definately the good type
Yeah! Good to see nice ideas not over-artdirected, just kept simple.
the chain has nothing to do with the idea.
What do you think the idea is? The chain has everything to do with the idea I see.
i think he's saying a chain like that isn't working as a chain anymore cause it's stiff
i dunno... kitsch.
cool
ha ha very nice
The idea is nice, but art could have been much better.
I think they wanted this ad to be visually simple, but if you ask me, it's oversimplified and boring.