Loctite Super Attack: Chain

Advertising Agency: DDB Milan, Italy
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Creative Director: Vicky Gitto
Photographer: FM Photographers

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72 comments

jai hind's picture
jai hind
356 pencils

nice

jai hind
art director

Guest's picture
Guest

nice - and thats all

krdzine1's picture
krdzine1
2 pencils

@Guest - you are an angry little man. If you don't care for other's opinions, ideas and concepts why are you on this site? Create a site and critique yourself.

KESHAV's picture
KESHAV
149 pencils

brilliant ad i like it.

Guest's picture
Guest

brilliant? not really. maybe this idea in a situation would've worked better. this chain is useless this way.

BWeesper's picture
BWeesper
47 pencils

Better be a broken chain.

Sephi's picture
Sephi
139 pencils

yea~

lol

I think they've not so really be accord with physics.

tirthomitro's picture
tirthomitro
2722 pencils

ho-hum... first thing that leaps into the mind when thinking abt an adhesive

they showed me a picture & i laughed
dignity has never been photographed

Prof's picture
Prof
1453 pencils

some kind of mind you have...

if you had ever thought about an adhesive and this would be the first thing that came to your mind, then why didn't you do it? "hmm adhesive...strong adhesive...OH YEAH! lets just glue chains together!" nice thought process...

this ad isnt that bad, considering its from italy...

Quite really.

Guest's picture
Guest

Come on this idea has been done a thousand times.

Guest's picture
Guest

Why is Indian advertising in general then such a big rip off/scam fest?

Guest's picture
Guest

Can't believe you said that..........You must be a genius.......ho hum.....no the first thing that springs to mind is that you think you are a genius. Am going to think about adhesives now. Byeeeee!

Ed Mintone's picture
Ed Mintone
585 pencils

This bonding moment brought to you by ads of the world.

btw- dig the idea.

Guest's picture
Guest

Very good!

Guest's picture
Guest

very nice.

Guest's picture
Guest

wonderful ad , hats off to the creativity

Guest's picture
Guest

Great ad. Best work in ages I've seen from Italy.

Guest's picture
Guest

GENIUS.........

Guest's picture
Guest

I like this. There have been an awful lot of super strong adhesive ads done, but I've never seen this one. Nice thought. 10 years ago it would have been a world-beater. Now it may get a finalist.

Guest's picture
Guest

very nicely doneeeee...

chinaski's picture
chinaski
949 pencils

smart.

Guest's picture
Guest

Nonnense...
Why inverting the ring chain?

Chopper's picture
Chopper
1015 pencils

Idea: good
Text: I don't like adv without text; copywriter should write it. They should write good text.
Photo: the adhesive makes a chemical weld between the parties and usually it leaves a visible trace, in this case nothing is there.
From a visual point of view that's weak.

Jakarta Jack's picture
Jakarta Jack

you're a clerk at a bank, right?

Guest's picture
Guest

And you're of this agency, right?

Jakarta Jack's picture
Jakarta Jack

yeah, jakarta is next door to milan, 5 minutes by bus

Guest's picture
Guest

Guarda caso sei iscritto da 7 ore...
E parla pure italiano.
Scemo.

Jakarta Jack's picture
Jakarta Jack

for me 1 pizza margarita and a beer please

Guest's picture
Guest

Has a clerk at a bank no right to comment?

Jakarta Jack's picture
Jakarta Jack

yes, but don't pretend to be an expert on advertising when you are a bank clerk.

Guest's picture
Guest

"Text: I don't like adv without text; copywriter should write it. They should write good text."

Only if you need a text. If not it's totally useless and it devaluates the idea.

Guest's picture
Guest

Tastes are tastes, no need to discuss.

Jakarta Jack's picture
Jakarta Jack

wrong, the need for a headline is something that can be discussed. if an ad is stronger without then it has nothing to do with taste. taste is about the right shade of dark blue. i.e. personal preferences.

Guest's picture
Guest

In fact after this discussion everybody make comments forgetting their own taste.
However, stop joking and let me explain my point of you.
Who can decide if an adv could be less or more stronger with/without a text?
A professor like you? On the basis of which parameters?
Certainly an adv can stand alone without text, but why thinking that's the best?
If usually the adv team includes a copywriter it means a text could be included in an adv.
The team decide not to put text: ok it's their decision, they can do it.
Nobody says that an adv cannot stand as a simple image, but someone can disagree with that (specifically in thi subject case) and you, with your degree in advertising, you are not however a person infallible.

Jakarta Jack's picture
Jakarta Jack

a team comes up with an idea, and that does not imply that copy needs to be included in every ad.

what headline would you add to this ad then, smart ass?

- glues any link without having to link them ?
- the strongest glue in the world ?
- the glue that makes chains obsolete ?

get a job in a real agency and learn.

Guest's picture
Guest

I understand that it's useless to reply to a desperate housewife.

Jakarta Jack's picture
Jakarta Jack

is that your best shot?

Guest's picture
Guest

A PICTURE SPEAKS A THOUSAND WORDS. Sometimes you don't need copy if its self explanatory.

Jakarta Jack's picture
Jakarta Jack

please tell that to the ass i'm replying to

CurryJ's picture
CurryJ
955 pencils

Love the way the obvious has been flipped on its head!

================================================
I think; therefore I am

Jakarta Jack's picture
Jakarta Jack

please explain, you don't make much sense

Guest's picture
Guest

this thing works man...nice

capywriter's picture
capywriter
5511 pencils

Has it come to anyone's mind that this kind of chain is totally useless?
And yes, I have seen executions like this before.

Jakarta Jack's picture
Jakarta Jack

Link please

Guest's picture
Guest

Comunicates smartly the benefit of the product. There's no point in how you use the chain, nobody cares about that. For me is a very good work.

Rabubi's picture
Rabubi
560 pencils

You my friend are a knob.
Firstly, if you've seen work like this before, provide the link. And secondly, about the chain being useless.... you're complete right.

funky_frogii's picture
funky_frogii
2538 pencils

very smart.........good.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

BWeesper's picture
BWeesper
47 pencils

Overdone...

Guest's picture
Guest

Sempre incredibile scoprire ogni volta come anche un'idea totalmente pulita, semplice e comprensibile possa generare commenti così idioti e rosiconi: è una lezione sulla natura umana. Dritti per la vostra strada e in culo a tutti, ragazzi! Complimenti.
Paolo

satpal's picture
satpal
137 pencils

exactement le genre de pub que j'ai l'impression d'avoir déjà vue des dizaines de fois...si ce n'est pas le cas, c'est excellent.

Guest's picture
Guest

Sempre incredibile l'arroganza della DDb Milano nell'autopromuovere e giudicare infalllibili e intoccabili i propri lavori. Speriamo che con il nuovo direttore creativo l'andazzo cambi.

talkingisfree's picture
talkingisfree
2569 pencils

This is excellent. I love it.

Guest's picture
Guest

DDB basta coi finti commenti autocelebrativi, fate pena e tristezza, davvero.

busyb's picture
busyb
115 pencils

idea: smart and simple.
art direction: fail.

Guest's picture
Guest

Why? I think it's a perfect art direction. Very stilish, kinda thai.

Guest's picture
Guest

Chapeau!
Michelangelo.

noj's picture
noj
86 pencils

WOWOWOWOWOWOWOWOW
incredible idea good art

alexander_bickov's picture
alexander_bickov
3279 pencils

Good idea

patUDAY's picture
patUDAY
436 pencils

I enjoyed comments than the ad. Ad is so so.

UDAYpatwardhan@+91 22 98206 54722

patUDAY's picture
patUDAY
436 pencils

I enjoyed the comments than the ad. Ad is so so.

UDAYpatwardhan@+91 22 98206 54722

miko1aj's picture
miko1aj
3097 pencils

ad is great. I would say it's perfect. bravissimo ragazzi.

Guest's picture
Guest

Ale, non e' la colla, sono i pidocchi fortissimi.

E poi una pubblicita' cosi' per la Coccoina, dai.

Guest's picture
Guest

only ddb do it?! only italians do it!? 'cmon! all this website is about creatives that speaks about advertising! no one bank clerks spend is time on this kind of site. And let me say: done before! ahahaha speak seriously ;-)
Ivan make an experiment, don't put the credits on web site. just speak about creativity, not creatives!!!! enjoy!

Wordnerd's picture
Wordnerd
6662 pencils

very oldschool ad. but definately the good type

Guest's picture
Guest

Yeah! Good to see nice ideas not over-artdirected, just kept simple.

Guest's picture
Guest

the chain has nothing to do with the idea.

Guest's picture
Guest

What do you think the idea is? The chain has everything to do with the idea I see.

Wordnerd's picture
Wordnerd
6662 pencils

i think he's saying a chain like that isn't working as a chain anymore cause it's stiff

gilly f.'s picture
gilly f.
39 pencils

i dunno... kitsch.

Guest's picture
Guest

cool

Guest's picture
Guest

ha ha very nice

ad6426's picture
ad6426
103 pencils

The idea is nice, but art could have been much better.
I think they wanted this ad to be visually simple, but if you ask me, it's oversimplified and boring.

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