Advertisement

Cup

Agency: 
Published/Aired: 
December 2012
Description: 

The campaign features the Lockets lozenge as the central image, stylized to resemble the soothing relief we reach for when feeling poorly: a cup of tea, a warm bath and a hot water bottle.

Soothing Relief. Help clear your nose and soothe your throat.

Advertising Agency: adam&eveDDB, London, UK
Creative Directors: Rob Messeter, Mike Crowe
Art Directors / Copywriter: Nikki Lindman, Toby Brewer
Photographer: Paul Zak

Comments (4)

Log in or register to post comments

Highest Rated

ankitadv's picture
ankitadv
Activity Score 818

nice creative

artdirector.co's picture
artdirector.co
Activity Score 72

it's a little too forced for me.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

But still works

Love creating ads..

simonsimmons's picture
simonsimmons
Activity Score 13

If the bath execution has taps and the hot water bottle has a top, then shouldn't this one have a handle?

ankitadv's picture
ankitadv
Activity Score 818

nice creative

Advertisement