Lockets: Cup

Soothing Relief. Help clear your nose and soothe your throat.

The campaign features the Lockets lozenge as the central image, stylized to resemble the soothing relief we reach for when feeling poorly: a cup of tea, a warm bath and a hot water bottle.

Advertising Agency: adam&eveDDB, London, UK
Creative Directors: Rob Messeter, Mike Crowe
Art Directors / Copywriter: Nikki Lindman, Toby Brewer
Photographer: Paul Zak
Published: December 2012

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artdirector.co's picture
72 pencils

it's a little too forced for me.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1665 pencils

But still works

Love creating ads..

simonsimmons's picture
13 pencils

If the bath execution has taps and the hot water bottle has a top, then shouldn't this one have a handle?

ankitadv's picture
826 pencils

nice creative

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