March 2012

Livrarias Curitiba is the largest bookstore network in the south of Brazil and the one which offers the richest variety of books, a meaningful differential towards the competitors. As new competitors arrived in the regional market, the client has requested a communication campaign at the point-of-sales which would highlight this differential. Our challenge was about showing the differential through a fast and smart communication and again, positioning Livrarias Curitiba as the store network which offers the largest assortment of books. We have sought inspiration in the most important happenings of the year in order to build high impact images. So, the Mayan calendar, the London Olympics and the European crisis were transformed into parallel worlds, inhabited by people with different points of view about the subjects. For each point of view, we suggested a different book. Graphically speaking, the common element is the circumference, which is represented by the Mayan calendar, an Euro coin and an Olympic medal.

Print advertisment created by Brain Box, Brazil for Livrarias Curitiba, within the category: Recreation, Leisure.

Apocalypse 2012. I believe it! I doubt it! I don’t care! Books for all points of view.

Agency website: Brain Box Design, Brazil
Creative Directors: Marcos Minini, Renato Cavalher
Art Director: Marcos Minini
Copywriters: Marcos Minini, Renato Cavalher
Illustrator: Murilo Viviurka Marcondes
Photographer: Stock

Comments (3)

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salil.sharma's picture
Activity Score 2428

i am thinking its film poster
great job guys

Designer Don't Do Different Things
They Do Things Differently

kalpesh78's picture
Activity Score 2578

amazing campaign. beautifully executed.

ideas....30 minutes nahi toh free.

arielmx's picture
Activity Score 12

Nice Art Direction, but the agency need more research, that´s Aztec not Maya, the Maya Calendar are the one with the end of an era.

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