Livingroom

Our free interior architect refines your home. Not your habits. Make an appointment on villaarena.nl

Each ad consist of two spreads, one before and one after situation. In the magazines they are placed one after another. Old and new situations on following pages each time.

Advertising Agency: Publicis, Amsterdam, The Netherlands
Creative Directors: Bram Holzapfel, Annemiek Klijn
Concept: Paul Wagemaker, Arnout Robbe
Art Director: Paul Wagemaker
Copywriter: Arnout Robbe
Photographer: Eddo Hartmann

Published: 
September 2007

18 comments

Guest's picture
Guest

Awesome!8.75

Guest's picture
Guest

Taste is subjective, it's hard to show clearly that every bit of the room is nicer 'after'.

i cant belive's picture
i cant belive

small clue for the one with "bad taste" >> THAT ONE >>>>>>>>>>>>>

picky2's picture
picky2
280 pencils

I dont get the connection interior architect with someone's habbits...

darrenalawi's picture
darrenalawi
146 pencils

Its good, habbits aren't an issue, they are simply pointing out that changing each piece of furniture, but leaving it in the same place (even the dog) can make a big difference to the look of the room.

picky2's picture
picky2
280 pencils

see below

picky2's picture
picky2
280 pencils

Ok, but why doest the copy say that??? It says we don't change your habits... I mean: do people in general are afraid of interior designers because they change your habits??? Dont get me wrong, I like the ads, I know what they want to say, but they tell me something that is a non-issue i think.. Why should NIKE say we sell shoes not chocolate??

Signe_S's picture
Signe_S
357 pencils

Looks good, but where is the idea? Is there any?

Guest's picture
Guest

it is hard to get the idea with simple head like just U.S funny ads

Nthngmn's picture
Nthngmn
626 pencils

huge creative leap? nope. But for the average consumer, these display the "product" benefit in an enlightening way.

client musta loved em.

Mecajet's picture
Mecajet
116 pencils

This is so basic.

Not impressive.

Gruwelijk's picture
Gruwelijk

Nice nice nice...

tjb1970's picture
tjb1970
492 pencils

i think this is a smart one. the 'habits' line makes sense, people think if they have a room decorated, they won't be able to 'live' in it the way they could with their old stuff. they're afraid things will be so nice, their room will basically turn into a museum.

picky2's picture
picky2
280 pencils

Ok, ur right.

I ate Steve Fossett's picture
I ate Steve Fossett

nice insight, nice details!

raverus's picture
raverus
1476 pencils

doesn't make me spend

Rog's picture
Rog
6082 pencils

Pay that.

>>>> That's not an ad. THIS is an ad.

alausa's picture
alausa
1418 pencils

Like.

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