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Livingroom

Published/Aired: 
September 2007
Description: 

Each ad consist of two spreads, one before and one after situation. In the magazines they are placed one after another. Old and new situations on following pages each time.

Our free interior architect refines your home. Not your habits. Make an appointment on villaarena.nl

Advertising Agency: Publicis, Amsterdam, The Netherlands
Creative Directors: Bram Holzapfel, Annemiek Klijn
Concept: Paul Wagemaker, Arnout Robbe
Art Director: Paul Wagemaker
Copywriter: Arnout Robbe
Photographer: Eddo Hartmann

Comments (18)

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Guest's picture
Guest

Awesome!8.75

Guest's picture
Guest

Taste is subjective, it's hard to show clearly that every bit of the room is nicer 'after'.

i cant belive's picture
i cant belive

small clue for the one with "bad taste" >> THAT ONE >>>>>>>>>>>>>

picky2's picture
picky2
Activity Score 280

I dont get the connection interior architect with someone's habbits...

darrenalawi's picture
darrenalawi
Activity Score 146

Its good, habbits aren't an issue, they are simply pointing out that changing each piece of furniture, but leaving it in the same place (even the dog) can make a big difference to the look of the room.

picky2's picture
picky2
Activity Score 280

see below

picky2's picture
picky2
Activity Score 280

Ok, but why doest the copy say that??? It says we don't change your habits... I mean: do people in general are afraid of interior designers because they change your habits??? Dont get me wrong, I like the ads, I know what they want to say, but they tell me something that is a non-issue i think.. Why should NIKE say we sell shoes not chocolate??

Signe_S's picture
Signe_S
Activity Score 357

Looks good, but where is the idea? Is there any?

Guest's picture
Guest

it is hard to get the idea with simple head like just U.S funny ads

Nthngmn's picture
Nthngmn
Activity Score 626

huge creative leap? nope. But for the average consumer, these display the "product" benefit in an enlightening way.

client musta loved em.

Mecajet's picture
Mecajet
Activity Score 116

This is so basic.

Not impressive.

Gruwelijk's picture
Gruwelijk

Nice nice nice...

tjb1970's picture
tjb1970
Activity Score 492

i think this is a smart one. the 'habits' line makes sense, people think if they have a room decorated, they won't be able to 'live' in it the way they could with their old stuff. they're afraid things will be so nice, their room will basically turn into a museum.

picky2's picture
picky2
Activity Score 280

Ok, ur right.

I ate Steve Fossett's picture
I ate Steve Fossett

nice insight, nice details!

raverus's picture
raverus
Activity Score 1476

doesn't make me spend

Rog's picture
Rog
Activity Score 6082

Pay that.

>>>> That's not an ad. THIS is an ad.

alausa's picture
alausa
Activity Score 1420

Like.

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