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Each ad consist of two spreads, one before and one after situation. In the magazines they are placed one after another. Old and new situations on following pages each time.
Advertising Agency: Publicis, Amsterdam, The Netherlands
Creative Directors: Bram Holzapfel, Annemiek Klijn
Concept: Paul Wagemaker, Arnout Robbe
Art Director: Paul Wagemaker
Copywriter: Arnout Robbe
Photographer: Eddo Hartmann