Livestrong. Lance Armstrong Foundation: Keep Going
Lance Armstrong was dealt one of life’s most difficult hands. He has managed to survive to ride for an incredible eighth Tour de France title. Win or lose, he’s already won just by being there. No matter what life throws at you. No matter what obstacles are in your path. No matter if the voices in your head are telling you that you can’t go on. Live every minute of your life with every ounce of your being. Unite and help us fight cancer. Because whatever you face, you can Livestrong.
Advertising Agency: Marmalade, Melbourne, Australia
Art Director: Tim Forte
Copywriter: Dan Forestal
Photographer: Chris von Menge
Retouching: Imagenation
Published: July 2009
Comments
Another infinity sign :(
Infinity sign=infinite boring
guys, come out of the damn infinity sign, think of fresh ideas, the infinity sign has been exploited very much, kindly leave it plzzzzzzzzzzzz
with special thanks to his medical advisor Do Ping.
a circle of life please... infinity is, don't mind the cliche', done 2 death.
a circle of life please... infinity is, don't mind the cliche', done 2 death.
Sorry, I put the ad the wrong way. It should actually be portrait as it is now, so you read 8 first. Then infinity sign when you turn the page.
it is his 8th tour after beating his cancer - but before he did the tour two or three times - i don`t understand the infinity sign in conjunction with it
one should not take life so seriously - as one will not come out of it alive.
it's not even a proper infinity sign..
That's because it's an 8 you dim witted inbred. wah wah wah it's not even a proper infinity sign wah wah. I mean, what the hell?
Doin' it for the points
old enough
Strong.
infinity is the new flag
Armstrong is a living legend. Gud ad.
he is a driving pharmacist
It's not an infinity sign at all, it's a 8, as slowrider says. I think it's great, because they took the icon that represent the most the athlete and his cause.
According to the direction of the url and bodycopy, they do want to play with the infinity sign... (when someone rotate the ad to read them, it's an infinity sign)
Good timing.
it's effective .. cause it's both eight and infinity! ..
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