Livestrong. Lance Armstrong Foundation: Keep Going

Lance Armstrong was dealt one of life’s most difficult hands. He has managed to survive to ride for an incredible eighth Tour de France title. Win or lose, he’s already won just by being there. No matter what life throws at you. No matter what obstacles are in your path. No matter if the voices in your head are telling you that you can’t go on. Live every minute of your life with every ounce of your being. Unite and help us fight cancer. Because whatever you face, you can Livestrong.

Advertising Agency: Marmalade, Melbourne, Australia
Art Director: Tim Forte
Copywriter: Dan Forestal
Photographer: Chris von Menge
Retouching: Imagenation
Published: July 2009

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18 comments

Guest's picture
Guest

Infinity sign=infinite boring

Guest's picture
Guest

guys, come out of the damn infinity sign, think of fresh ideas, the infinity sign has been exploited very much, kindly leave it plzzzzzzzzzzzz

Guest's picture
Guest

with special thanks to his medical advisor Do Ping.

tirthomitro's picture
tirthomitro
2718 pencils

a circle of life please... infinity is, don't mind the cliche', done 2 death.

they showed me a picture & i laughed
dignity has never been photographed

tirthomitro's picture
tirthomitro
2718 pencils

a circle of life please... infinity is, don't mind the cliche', done 2 death.

they showed me a picture & i laughed
dignity has never been photographed

ivan's picture
ivan

Sorry, I put the ad the wrong way. It should actually be portrait as it is now, so you read 8 first. Then infinity sign when you turn the page.

Ivan Raszl, admin of AotW

slowrider's picture
slowrider
648 pencils

it is his 8th tour after beating his cancer - but before he did the tour two or three times - i don`t understand the infinity sign in conjunction with it

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

it's not even a proper infinity sign..

Disco Munky's picture
Disco Munky
3900 pencils

That's because it's an 8 you dim witted inbred. wah wah wah it's not even a proper infinity sign wah wah. I mean, what the hell?

Doin' it for the points

saima's picture
saima
20 pencils

old enough

Chopper's picture
Chopper
1015 pencils

Strong.

Jakarta Jack's picture
Jakarta Jack

infinity is the new flag

thelionaspirant's picture
thelionaspirant
143 pencils

Armstrong is a living legend. Gud ad.

Guest's picture
Guest

he is a driving pharmacist

Guest's picture
Guest

It's not an infinity sign at all, it's a 8, as slowrider says. I think it's great, because they took the icon that represent the most the athlete and his cause.

MikeTV's picture
MikeTV
86 pencils

Good timing.

Guest's picture
Guest

it's effective .. cause it's both eight and infinity! ..

Guest's picture
Guest

I have seen the idea of twisting the wristband to be infinity sign since 2006 or 2007 in the Wallpaper Magazine, Thailand under subject long live the King.
For Armstrong, he's an inspiration.

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