Little Stars School: Independence Day

Advertising Agency: Bates 141, Calcutta, India
Creative Director: Arjun Mukherjee
Art Director: Diptanshu Roy
Copywriter: Arjun Mukherjee
Photographer: Diptanshu Roy, Sheikh Gousuddin
Published: August 2010


Guest's picture

Brilliant. Few points:

1) I really and I mean really hope this was printed and wasn't just produced for the sake of awards.

2) I am just a beginner, can anyone explain if there's any difference in a long copy and an article well written?


Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

It was really a good experience while reading your copy for this ad. It did not let me think anything except the nip which you did slide so beautifully for this ad that I was creating the images for what you have written.
Very nice ad would be no compliment for you Mr. Mukherjee, but again it is proven that highlight your day to day life in your concept and your effort will become creatively creative on its own. Good Job Mr. Mukherjee. Jai Hind...

Dharmesh Padia

Guest's picture

Brought tears to my eyes.. i could no longer stare at the face of this little boy. Beautifully written, It has a great impact.

TommyO's picture
1866 pencils

The text is too long for me. Is it worth reading?

velle's picture
1550 pencils

yes, absolutely

Anonymous Author's picture
Anonymous Author
1541 pencils

poignant, sentimental. Love the logo, great layout.

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

good article. bad copy.

tirthomitro's picture
2764 pencils

Does anybody even feels like reading the long-winded (written well or not is a matter of argument) copy after such a fucking boring headline? I mean read the headline... makes sense? No!
It’s 1 of those lines written 1000 times over in tweaked ways.
Sorry, but since I too am from Calcutta, proud of my school and the Anglo Indian teachers who formed the very base of my efficiency (whatever) in English, I am not thrilled. I’m rather bored.
so, COGNITIVE DISSONNCE GUYS… learn how to arouse that!

they showed me a picture & i laughed
dignity has never been photographed

Dzsoi's picture
6554 pencils

I agree, I am a copywriter but couldn't get myself to read through the article. In fact after 5 lines my patience was over. It's like a page from a 500 pp book which is usually not good for advertising.

Guest's picture

too long to read...

Guest's picture

nice one, arjun. always love the stuff that comes from you...

Guest's picture

Poor Art Direction.

Guest's picture

"Between 8:30 am to 10:30 am" - Cannot believe that slipped past the proof-readers. If you're using "between" you cannot use "to". Nice ad otherwise, but it IS rather long.

velle's picture
1550 pencils

beautifully-written copy! that is to say, it also succeeded in pulling my heartstrings

pabzi007's picture
108 pencils

wonderful copy..i loved it

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