Advertisement

Little Red Riding Hood

Published/Aired: 
April 2008
Description: 

Fight evil before it grows up.
Help us to stop mother to child AIDS transmission. All you need is 100 euro to save a life.

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Agostino Toscana, Guido Cornara
Art Director: Ignazio Morello
Copywriter: Massimo Caiati
Illustrator: Ignazio Morello

Comments (9)

Log in or register to post comments

Highest Rated

Alistair C.'s picture
Alistair C.
Activity Score 692

not convincing.
the illustration is good, funny actually.
the idea is wrong... it's funny and cruel in the same time, the connection with aids transmission being forced.
the copy is... well, the translation could be better and "all you need is 100 euro to save a life" is really not needed.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Number 219

getconnected2001's picture
getconnected2001
Activity Score 987

Like it!

Scubadome's picture
Scubadome
Activity Score 62

What?

esteb's picture
esteb
Activity Score 673

The line say a thing, the visual another, the body another again.
I'm a little confused.

dcgroppo's picture
dcgroppo
Activity Score 239

Italians.

NatalieM's picture
NatalieM
Activity Score 1685

I love the headline and the artwork, but it doesn't mesh well with the subject matter. This is definitely a serious topic not to be taken lightly.

Lip's picture
Lip
Activity Score 234
Mansoor Bhatti's picture
Mansoor Bhatti
Activity Score 171

Its a good ad.

www.immb.info

Alistair C.'s picture
Alistair C.
Activity Score 692

not convincing.
the illustration is good, funny actually.
the idea is wrong... it's funny and cruel in the same time, the connection with aids transmission being forced.
the copy is... well, the translation could be better and "all you need is 100 euro to save a life" is really not needed.

Advertisement