Litokromia: Water

It's not a mirage. Our prints are that good.
We know what's matters to you.

Advertising Agency: Longplay, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Digital Artist: Luis Fasoli

December 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Slightly weird idea ;p I'm not sure. I think it could have been stronger.

Roger Keynes's picture
Roger Keynes
5498 pencils

Come on, Jack.
Get off the fence.
Take a big breath and say it with me.
This campaign is cheesy. The stinky kind.

The Jobless Writer
Will Think for Salary

Billoughsby's picture
5144 pencils

Printer's marks used as a design element. Hmm... Lissitzky?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

talshuv's picture
6 pencils

I don't get it, and I don't think anyone else does.

shahidali's picture
4069 pencils

The tag line 'We know what matters to you' should be banned from ad industry. Its such a cliche that any copy writer using this line should be declared redundant

Having said that, Very Impressive idea. Main copy connects well and complements the whole idea.
Art direction could have been better. The copies are so small, it should come with a magnifying glass. Now, don't tell me thats the whole purpose of this ad:-)


fotdot's picture
673 pencils


Anonymous Author's picture
Anonymous Author
1541 pencils

The tag line has a typo. I'll leave it at that.

Write a wise saying and your name will live forever – Anonymous.

peppermintfountain's picture
17 pencils

"What's matters to you" ??
Is it just me or is there a copy error in that.

ad-aholic's picture
6 pencils

good english !

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