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Water

Agency Network: 
Published/Aired: 
December 2010
Description: 

Print advertisment created by Longplay, Brazil for Litokromia, within the category: Professional Services.

It's not a mirage. Our prints are that good.
We know what's matters to you.
Litokromia

Advertising Agency: Longplay, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Digital Artist: Luis Fasoli

Comments (9)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Slightly weird idea ;p I'm not sure. I think it could have been stronger.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Come on, Jack.
Get off the fence.
Take a big breath and say it with me.
This campaign is cheesy. The stinky kind.

The Jobless Writer
Will Think for Salary

Billoughsby's picture
Billoughsby
Activity Score 5144

Printer's marks used as a design element. Hmm... Lissitzky?

That's it.

talshuv's picture
talshuv
Activity Score 6

I don't get it, and I don't think anyone else does.

shahidali's picture
shahidali
Activity Score 4069

The tag line 'We know what matters to you' should be banned from ad industry. Its such a cliche that any copy writer using this line should be declared redundant

Having said that, Very Impressive idea. Main copy connects well and complements the whole idea.
Art direction could have been better. The copies are so small, it should come with a magnifying glass. Now, don't tell me thats the whole purpose of this ad:-)

shahid

fotdot's picture
fotdot
Activity Score 673

Terrible.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

The tag line has a typo. I'll leave it at that.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

peppermintfountain's picture
peppermintfountain
Activity Score 17

"What's matters to you" ??
Is it just me or is there a copy error in that.

ad-aholic's picture
ad-aholic
Activity Score 6

good english !

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