It's not a mirage. Our prints are that good.
We know what's matters to you.
Litokromia
Advertising Agency: Longplay, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Digital Artist: Luis Fasoli
Published: December 2010
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9 Comments
Slightly weird idea ;p I'm not sure. I think it could have been stronger.
http://jackmancer.com/
http://twitter.com/jackmancer/
Come on, Jack.
Get off the fence.
Take a big breath and say it with me.
This campaign is cheesy. The stinky kind.
Will Think for Salary
Printer's marks used as a design element. Hmm... Lissitzky?
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
I don't get it, and I don't think anyone else does.
The tag line 'We know what matters to you' should be banned from ad industry. Its such a cliche that any copy writer using this line should be declared redundant
Having said that, Very Impressive idea. Main copy connects well and complements the whole idea.
Art direction could have been better. The copies are so small, it should come with a magnifying glass. Now, don't tell me thats the whole purpose of this ad:-)
shahid
Terrible.
The tag line has a typo. I'll leave it at that.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
"What's matters to you" ??
Is it just me or is there a copy error in that.
good english !