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16 comments

copycomoelcopi's picture
copycomoelcopi
822 pencils

looooooooooooooooooooooong copy

Blessilda Mok's picture
Blessilda Mok
117 pencils

There's nothong wrong with long copy. Tell that to Neil French.

GnmSly's picture
GnmSly
122 pencils

Fuckin' great.
Long copy is amazing when it's well used.

GnmSly's picture
GnmSly
122 pencils

Fuckin' great.
Long copy is amazing when it's well used.

creative_catalyst's picture
creative_catalyst
110 pencils

Brilliant, it's about time the industry once again recognised the value and talent needed for long copy advertising. Any idiot can come up with a visual ad idea or pun, or if an idea is lacking use a picture of some hot woman wearing almost nothing, we see it time and time again, but true creative ability is being able to craft an ad that makes people take notice for its quality not just its imagery. Well done, CD's take notice, words change lives, value long copy and those that can produce it, they are rare indeed.

Kris.'s picture
Kris.

"Any idiot can come up with a visual ad idea or pun"
-creative_catalyst

Guest's picture
Guest

uh.....this is a visual idea!
The writers didn't even write the copy. They are real testimonies.

The idea of the ad is to show the testimonies as lines in a ruled notebook. (a visual idea)

Nannel's picture
Nannel

Jajajajajajajajajajajaja........mmm sorry

.....Jajajajajajaja

Guest's picture
Guest

this is very Great literacy education advertising. It's directly hit at the point.

www.ad-dig.com

Toni's picture
Toni
106 pencils

It's touchy but boring.

Guest's picture
Guest

boring comments...

Bakunin's picture
Bakunin
85 pencils

boring guests..

novel's picture
novel
190 pencils

nice!

::son of mount malang::copywriter of TDS
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

Fk Mikenj's picture
Fk Mikenj
197 pencils

what make me wanna read copy?

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Nothing against long copy, however, if it does absolutely nothing whatsoever to entice me to read it. (like this terrrible ad)

I can't be bothered.

So it fails in that its message is entirely ignored.

And the letter itself? I did read the first two sentences and the dull, cheesy words, then was overcame with indifference, not sympathy.

Awful.

We're going to need more lube.

Welch's picture
Welch

I agree. Type is way too small. Doesn’t work.

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