The lines are made of real testimonies.
Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Gaëtan Namouric
Copywriters: Gaëtan Namouric
Art Directors: Patricia Tremblay, Frédéric Roux
Published: September 2007
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17 Comments
looooooooooooooooooooooong copy
There's nothong wrong with long copy. Tell that to Neil French.
Fuckin' great.
Long copy is amazing when it's well used.
Fuckin' great.
Long copy is amazing when it's well used.
Brilliant, it's about time the industry once again recognised the value and talent needed for long copy advertising. Any idiot can come up with a visual ad idea or pun, or if an idea is lacking use a picture of some hot woman wearing almost nothing, we see it time and time again, but true creative ability is being able to craft an ad that makes people take notice for its quality not just its imagery. Well done, CD's take notice, words change lives, value long copy and those that can produce it, they are rare indeed.
"Any idiot can come up with a visual ad idea or pun"
-creative_catalyst
uh.....this is a visual idea!
The writers didn't even write the copy. They are real testimonies.
The idea of the ad is to show the testimonies as lines in a ruled notebook. (a visual idea)
Jajajajajajajajajajajaja........mmm sorry
.....Jajajajajajaja
this is very Great literacy education advertising. It's directly hit at the point.
www.ad-dig.com
It's touchy but boring.
boring comments...
boring guests..
nice!
::son of mount malang::copywriter of TDS
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::
::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::
what make me wanna read copy?
Nothing against long copy, however, if it does absolutely nothing whatsoever to entice me to read it. (like this terrrible ad)
I can't be bothered.
So it fails in that its message is entirely ignored.
And the letter itself? I did read the first two sentences and the dull, cheesy words, then was overcame with indifference, not sympathy.
Awful.
We're going to need more lube.
major eye strain. can't imagine reading this in a magazine. the words are like 4 pt.
ridiculous.
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I agree. Type is way too small. Doesn’t work.