Advertisement

Titanic

Agency: 
Published/Aired: 
December 2011
Description: 

No one follows bad breath.
Which is why you need Listerine. It fights germs that cause bad breath, plaque and gum problems.

Advertising Agency: JWT, Mumbai, India
Creative Director: Ram Jayaraman
Art Director: Abey Thomas Joy
Copywriter: Karan Parmar
Illustrator: Nilesh Naik

Comments (16)

Log in or register to post comments

Highest Rated

mockingbird's picture
mockingbird
Activity Score 238

i liked it. a different way of expressing bad breath.

mertos's picture
mertos
Activity Score 904

nice.

bobby666's picture
bobby666
Activity Score 1460

forced... not working... sorry fellas

bembridge's picture
bembridge
Activity Score 72

I can sees where they are trying to go with this... but agree with most of the comments that it just does not quite work.

I think part of the reason is that it is not very "clever" and is a bit forced, versus some of the more intriguing and engaging ideas. Maybe something that people can relate to more?

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

pierrelastname's picture
pierrelastname
Activity Score 2869

far far away from the benefit of the product...

ace85le's picture
ace85le
Activity Score 3939

Classic case of attention (humor) vs. USPs.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

illustrations are good but ad is not so powerfull

everartz's picture
everartz
Activity Score 7609

first of all, no one FOLLOWS bad breath didnt click! it feels weird.. besides i find the idea good but the example a little sad.

| Everartz |

andylefty's picture
andylefty
Activity Score 4535

Nope, it's not a logical argument.

blyythe's picture
blyythe
Activity Score 7

Uff... Daya haath tedha karke baya kaan pakadnewala concept hai.

kleenex's picture
kleenex
Activity Score 43493

I like the illustrations.

bate_palmas's picture
bate_palmas
Activity Score 1479

The problem is you could adapt this idea to virtually any product.

Example: 'No-one listens to a smelly guy. Use xxx deoderant.'

Or

No-one listtens to a guy who doesn't wear underwear. Wear this underwear.'

Michaelsmagic's picture
Michaelsmagic
Activity Score 261

i prefer the chewing gum

Where is the idea's picture
Where is the idea
Activity Score 707

No one follows bad breath???

mitali prasad's picture
mitali prasad
Activity Score 458

what? what does it mean? doesn't makew sense guys,,,,,,noone follows bad breath....

fadirahhal's picture
fadirahhal
Activity Score 235

hard work, nice draw, with wrong product

mockingbird's picture
mockingbird
Activity Score 238

i liked it. a different way of expressing bad breath.

Advertisement