Listerine: Titanic

No one follows bad breath.
Which is why you need Listerine. It fights germs that cause bad breath, plaque and gum problems.

Advertising Agency: JWT, Mumbai, India
Creative Director: Ram Jayaraman
Art Director: Abey Thomas Joy
Copywriter: Karan Parmar
Illustrator: Nilesh Naik
Published: December 2011

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16 comments

mertos's picture
mertos
899 pencils

nice.

bobby666's picture
bobby666
1460 pencils

forced... not working... sorry fellas

bembridge's picture
bembridge
72 pencils

I can sees where they are trying to go with this... but agree with most of the comments that it just does not quite work.

I think part of the reason is that it is not very "clever" and is a bit forced, versus some of the more intriguing and engaging ideas. Maybe something that people can relate to more?

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
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pierrelastname's picture
pierrelastname
2869 pencils

far far away from the benefit of the product...

ace85le's picture
ace85le
3939 pencils

Classic case of attention (humor) vs. USPs.

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MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

illustrations are good but ad is not so powerfull

everartz's picture
everartz
7611 pencils

first of all, no one FOLLOWS bad breath didnt click! it feels weird.. besides i find the idea good but the example a little sad.

| Everartz |

andylefty's picture
andylefty
4533 pencils

Nope, it's not a logical argument.

blyythe's picture
blyythe
7 pencils

Uff... Daya haath tedha karke baya kaan pakadnewala concept hai.

kleenex's picture
kleenex
26308 pencils

I like the illustrations.

bate_palmas's picture
bate_palmas
1479 pencils

The problem is you could adapt this idea to virtually any product.

Example: 'No-one listens to a smelly guy. Use xxx deoderant.'

Or

No-one listtens to a guy who doesn't wear underwear. Wear this underwear.'

Michaelsmagic's picture
Michaelsmagic
261 pencils

i prefer the chewing gum

Where is the idea's picture
Where is the idea
707 pencils

No one follows bad breath???

mitali prasad's picture
mitali prasad
408 pencils

what? what does it mean? doesn't makew sense guys,,,,,,noone follows bad breath....

fadirahhal's picture
fadirahhal
235 pencils

hard work, nice draw, with wrong product

mockingbird's picture
mockingbird
238 pencils

i liked it. a different way of expressing bad breath.

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