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Sundae

Agency: 
Published/Aired: 
July 2011
Description: 

What will your mouth go through today?

Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Dominick Lynch-Robinson
Art Directors: Andy Smith, Ryan Lawson
Copywriters: Ryan Lawson, Andy Smith
Planner: Bernard Walsh
Account Manager: Harriet Knight
Account Supervisor: Alex Walker
Art Buyer: Sue Clifford
Photographer: Kevin Summers
Typographer: Casa Hamid

Comments (13)

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Highest Rated

eslam_designs's picture
eslam_designs
Activity Score 55

catchy .. misleading .. and disturbing unrelated items .. who eats pins and pens? :S

ace85le's picture
ace85le
Activity Score 3939

Absolutely awesome!!! But what is a key doing there? Hahaha.

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pierrelastname's picture
pierrelastname
Activity Score 2869

i can't believe this was on cannes...

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Lovely idea. So lovely it doesn't need the line.

The Jobless Writer
Will Think for Salary

jagadeesh's picture
jagadeesh
Activity Score 743

is there a need for listerine if our mouth goes trough a pencil,pen,pins,lip gloss (which are not food items)..?

Fera Groove's picture
Fera Groove
Activity Score 205

Seriously???

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Lovely idea. I had to delete the copy to like it.

atb2005's picture
atb2005
Activity Score 13561

A barf inducing campaign..

kleenex's picture
kleenex
Activity Score 43452

YUCK!!!! I do not want that served to me.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

I think an ad like this could make me consider Listerine (if I weren't buying it already) - it's not some amazingly unique idea, but an execution that sells the product well.

Glut's picture
Glut
Activity Score 3937

this is how cannes is today. i have to say anyway that the copy is redundant.

Pollodel's picture
Pollodel
Activity Score 7

Good work...

Pollodel's picture
Pollodel
Activity Score 7

Good work...

eslam_designs's picture
eslam_designs
Activity Score 55

catchy .. misleading .. and disturbing unrelated items .. who eats pins and pens? :S

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