Listerine: Sundae

What will your mouth go through today?

Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Dominick Lynch-Robinson
Art Directors: Andy Smith, Ryan Lawson
Copywriters: Ryan Lawson, Andy Smith
Planner: Bernard Walsh
Account Manager: Harriet Knight
Account Supervisor: Alex Walker
Art Buyer: Sue Clifford
Photographer: Kevin Summers
Typographer: Casa Hamid

13 comments

ace85le's picture
ace85le
3939 pencils

Absolutely awesome!!! But what is a key doing there? Hahaha.

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pierrelastname's picture
pierrelastname
2869 pencils

i can't believe this was on cannes...

Roger Keynes's picture
Roger Keynes
5498 pencils

Lovely idea. So lovely it doesn't need the line.

Will Think for Salary

jagadeesh's picture
jagadeesh
749 pencils

is there a need for listerine if our mouth goes trough a pencil,pen,pins,lip gloss (which are not food items)..?

Fera Groove's picture
Fera Groove
196 pencils

Seriously???

CuriousPencil's picture
CuriousPencil
4227 pencils

Lovely idea. I had to delete the copy to like it.

atb2005's picture
atb2005
13567 pencils

A barf inducing campaign..

kleenex's picture
kleenex
27802 pencils

YUCK!!!! I do not want that served to me.

AdBuzzer's picture
AdBuzzer
1168 pencils

I think an ad like this could make me consider Listerine (if I weren't buying it already) - it's not some amazingly unique idea, but an execution that sells the product well.

Glut's picture
Glut
3947 pencils

this is how cannes is today. i have to say anyway that the copy is redundant.

Pollodel's picture
Pollodel
7 pencils

Good work...

Pollodel's picture
Pollodel
7 pencils

Good work...

eslam_designs's picture
eslam_designs
55 pencils

catchy .. misleading .. and disturbing unrelated items .. who eats pins and pens? :S

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