Listerine: Sundae

What will your mouth go through today?

Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Dominick Lynch-Robinson
Art Directors: Andy Smith, Ryan Lawson
Copywriters: Ryan Lawson, Andy Smith
Planner: Bernard Walsh
Account Manager: Harriet Knight
Account Supervisor: Alex Walker
Art Buyer: Sue Clifford
Photographer: Kevin Summers
Typographer: Casa Hamid


ace85le's picture
3939 pencils

Absolutely awesome!!! But what is a key doing there? Hahaha.


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pierrelastname's picture
2869 pencils

i can't believe this was on cannes...

Roger Keynes's picture
Roger Keynes
5498 pencils

Lovely idea. So lovely it doesn't need the line.

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jagadeesh's picture
743 pencils

is there a need for listerine if our mouth goes trough a pencil,pen,pins,lip gloss (which are not food items)..?

Fera Groove's picture
Fera Groove
205 pencils


CuriousPencil's picture
4225 pencils

Lovely idea. I had to delete the copy to like it.

atb2005's picture
13561 pencils

A barf inducing campaign..

kleenex's picture
37349 pencils

YUCK!!!! I do not want that served to me.

AdBuzzer's picture
1168 pencils

I think an ad like this could make me consider Listerine (if I weren't buying it already) - it's not some amazingly unique idea, but an execution that sells the product well.

Glut's picture
3937 pencils

this is how cannes is today. i have to say anyway that the copy is redundant.

Pollodel's picture
7 pencils

Good work...

Pollodel's picture
7 pencils

Good work...

eslam_designs's picture
55 pencils

catchy .. misleading .. and disturbing unrelated items .. who eats pins and pens? :S

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