Listerine: Garlic
Advertising Agency: JWT San Juan, Puerto Rico
Creative Director: Jaime Rosado
Art Director: Johanna Santiago
Copywriter: Miguel Fernández
Published: December 2007
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9 Comments
No more talking out of your arse with Listerine.
Brilliant! Lol.
The campaign is good but the problem I have with this one is that the quote swoop thingie is not connected to the object the same way the other ones are. It is separated by that line. This is the only one that doesn't look like a quote because of that.
Yes, the illustration here needs to be improved.
yeah.. they should put nipples in there!!! just joking...
really nice campaign... this ilustration really needs to be improved...
O la boca te huele a culo o a cebolla. Las otras son mejores.
Done!! The whole campaing!
http://adsoftheworld.com/media/print/winterfresh_cigarettes
http://adsoftheworld.com/media/print/winterfresh_onion
http://adsoftheworld.com/media/print/winterfresh_fish
Funciona perfecto para el pescado, las otras se ven extrañas.
this looks like a nutsack instead of garlic!
the idea was done before by BBDO Panama, but this campaign has better art direction.