17 comments

kgeiger's picture
6767 pencils
kgeigerWednesday, January 9, 2008 - 08:04

This is a very nice campaign. Congratulations.

juliangray's picture
993 pencils
juliangrayWednesday, January 9, 2008 - 09:15

best of the series. the garlic one is more difficult to understand as a dialogue box.

cortescreativo's picture
118 pencils
cortescreativoWednesday, January 9, 2008 - 09:47

excelent! really simple
(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

vwray81's picture
256 pencils
vwray81Wednesday, January 9, 2008 - 11:11

I like these! They're simple and fun and you get it right away.

Only thing I would do different is the logo/product treatment.

Dirrty Frank's picture
22 pencils
Dirrty FrankWednesday, January 9, 2008 - 13:15

Simple and breakthrough. Cute

bold thinking's picture
6 pencils
bold thinkingWednesday, January 9, 2008 - 16:04

dejavu

http://adsoftheworld.com/media/print/winterfresh_fish

capywriter's picture
5525 pencils
capywriterWednesday, January 9, 2008 - 18:02

Would it be overkill to mention that it's a mouthwash product? I mean, I prefer it this way, because I know what Listerine is... but I guess a lot of people don't...

Fridgerator's picture
458 pencils
FridgeratorWednesday, January 9, 2008 - 18:32

Awesome stuff, simple effective and relevant. LOVE IT!

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The concept is only as good as the execution.

Sudharshan's picture
34 pencils
SudharshanThursday, January 10, 2008 - 00:24

Very nice campaign, except the Garlic one (Doesn't look like a speech bubble). Anyway great thought and a very neat execution.

It comes just like that!

dr_alfonso_bremel's picture
179 pencils
dr_alfonso_bremelThursday, January 10, 2008 - 07:23

Nice one

Leonardisimo's picture
40 pencils
LeonardisimoFriday, January 11, 2008 - 08:57

Done!! The whole campaing

http://adsoftheworld.com/media/print/winterfresh_cigarettes
http://adsoftheworld.com/media/print/winterfresh_onion
http://adsoftheworld.com/media/print/winterfresh_fish

misterpanda's picture
282 pencils
misterpandaWednesday, January 23, 2008 - 09:57

muy cheeevere su campaña muchachos, jejejeje

amelossi's picture
168 pencils
amelossiFriday, February 1, 2008 - 12:51

Done by BBDO Panama 2005.

belias's picture
23 pencils
beliasFriday, February 1, 2008 - 13:05

it's a shame that the idea was lifted/inspired by Panama 2005, but this campaign is far more visually appealing in my opinion.

Zulo's picture
62 pencils
ZuloFriday, February 1, 2008 - 16:32

Hahahaha,
great! Simple and strong.
The idea was by BBDO Panama, ok, but those ads were not easy to understand. Those ones were strong but not so simple. This fish is much better, so anyway congralulations for going a step further.

Sue Anna Joe's picture
28 pencils
Sue Anna JoeThursday, March 6, 2008 - 11:39

I thought it was a disfigured fin coming out of the fish. The onion was even more vague. I would probably get the fish/onion breathe, but I definitely wouldn't have figured out the pointy speech bubble bit without reading the comments.

Though the simplicity and strong colors and contrast did attract me to stop and look at these ads.

sueannajoe.com

Roshan Quintus's picture
652 pencils
Roshan QuintusTuesday, March 11, 2008 - 07:39

cool. very simple very minimalistic. i love this type of ads.

bite me