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17 comments

kgeiger's picture
kgeiger
7004 pencils

This is a very nice campaign. Congratulations.

juliangray's picture
juliangray
987 pencils

best of the series. the garlic one is more difficult to understand as a dialogue box.

cortescreativo's picture
cortescreativo
118 pencils

excelent! really simple
(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

vwray81's picture
vwray81
256 pencils

I like these! They're simple and fun and you get it right away.

Only thing I would do different is the logo/product treatment.

Dirrty Frank's picture
Dirrty Frank
22 pencils

Simple and breakthrough. Cute

capywriter's picture
capywriter
5511 pencils

Would it be overkill to mention that it's a mouthwash product? I mean, I prefer it this way, because I know what Listerine is... but I guess a lot of people don't...

Fridgerator's picture
Fridgerator
458 pencils

Awesome stuff, simple effective and relevant. LOVE IT!

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The concept is only as good as the execution.

Sudharshan's picture
Sudharshan
34 pencils

Very nice campaign, except the Garlic one (Doesn't look like a speech bubble). Anyway great thought and a very neat execution.

It comes just like that!

TING!

dr_alfonso_bremel's picture
dr_alfonso_bremel
179 pencils

Nice one

misterpanda's picture
misterpanda
282 pencils

muy cheeevere su campaña muchachos, jejejeje

amelossi's picture
amelossi
168 pencils

Done by BBDO Panama 2005.

belias's picture
belias
23 pencils

it's a shame that the idea was lifted/inspired by Panama 2005, but this campaign is far more visually appealing in my opinion.

Zulo's picture
Zulo
62 pencils

Hahahaha,
great! Simple and strong.
The idea was by BBDO Panama, ok, but those ads were not easy to understand. Those ones were strong but not so simple. This fish is much better, so anyway congralulations for going a step further.

Sue Anna Joe's picture
Sue Anna Joe
28 pencils

I thought it was a disfigured fin coming out of the fish. The onion was even more vague. I would probably get the fish/onion breathe, but I definitely wouldn't have figured out the pointy speech bubble bit without reading the comments.

Though the simplicity and strong colors and contrast did attract me to stop and look at these ads.

Roshan Quintus's picture
Roshan Quintus
669 pencils

cool. very simple very minimalistic. i love this type of ads.

bite me

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