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Listerine: Fish

Listerine: Fish
Your rating: None Average: 8 (48 votes)

Advertising Agency: JWT San Juan, Puerto Rico
Creative Director: Jaime Rosado
Art Director: Johanna Santiago
Copywriter: Miguel Fernández
Published: December 2007

17 Comments

kgeiger's picture 6642 pencils

This is a very nice campaign. Congratulations.

juliangray's picture 1003 pencils

best of the series. the garlic one is more difficult to understand as a dialogue box.

cortescreativo's picture 118 pencils

excelent! really simple
(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

vwray81's picture 256 pencils

I like these! They're simple and fun and you get it right away.

Only thing I would do different is the logo/product treatment.

Dirrty Frank's picture 22 pencils

Simple and breakthrough. Cute

bold thinking's picture 6 pencils
capywriter's picture 5526 pencils

Would it be overkill to mention that it's a mouthwash product? I mean, I prefer it this way, because I know what Listerine is... but I guess a lot of people don't...

Fridgerator's picture 458 pencils

Awesome stuff, simple effective and relevant. LOVE IT!

----------------------------------------------
The concept is only as good as the execution.

Sudharshan's picture 34 pencils

Very nice campaign, except the Garlic one (Doesn't look like a speech bubble). Anyway great thought and a very neat execution.

It comes just like that!

TING!

dr_alfonso_bremel's picture 181 pencils

Nice one

Dr. Alfonso Bremel

misterpanda's picture 282 pencils

muy cheeevere su campaña muchachos, jejejeje

amelossi's picture 170 pencils

Done by BBDO Panama 2005.

belias's picture 23 pencils

it's a shame that the idea was lifted/inspired by Panama 2005, but this campaign is far more visually appealing in my opinion.

Zulo's picture 62 pencils

Hahahaha,
great! Simple and strong.
The idea was by BBDO Panama, ok, but those ads were not easy to understand. Those ones were strong but not so simple. This fish is much better, so anyway congralulations for going a step further.

Sue Anna Joe's picture 28 pencils

I thought it was a disfigured fin coming out of the fish. The onion was even more vague. I would probably get the fish/onion breathe, but I definitely wouldn't have figured out the pointy speech bubble bit without reading the comments.

Though the simplicity and strong colors and contrast did attract me to stop and look at these ads.

sueannajoe.com

Roshan Quintus's picture 623 pencils

cool. very simple very minimalistic. i love this type of ads.

bite me

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