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Listerine: Coffee

Listerine: Coffee
Your rating: None Average: 8 (83 votes)

Advertising Agency: JWT San Juan, Puerto Rico
Creative Director: Jaime Rosado
Art Director: Johanna Santiago
Copywriter: Miguel Fernández
Published: December 2007

Comments

daniel_glezmilan's picture 240 pencils
daniel_glezmilan | Wed, 2008-01-09 05:29

www.danielglezmilan.blogspot.com

Nice campaign.

www.danielglezmilan.blogspot.com

chintan ruparel's picture 1518 pencils
chintan ruparel | Wed, 2008-01-09 06:00

B R I L L I A N T!!

...simple, sweet and bang on. fuck, why didnt i think of this??

~ old habits die hard, older ones never do ~

benjaminbrown's picture 437 pencils
benjaminbrown | Wed, 2008-01-09 06:01

Really good idea, nice work.

berenice81's picture 136 pencils
berenice81 | Wed, 2008-01-09 06:39

Ohhhhhhhhhhh.

Precioso !!! Me encanta, sencillo, directo, impactante.

LOVELY

Nhanha's picture 108 pencils
Nhanha | Wed, 2008-01-09 07:02

This stinks...

Just kidding!

Great Work! 8-10

Chris's picture 1855 pencils
Chris | Wed, 2008-01-09 07:09

this is excellent, simple and origional.

shaft_drive's picture 270 pencils
shaft_drive | Wed, 2008-01-09 08:42

hey, really great stuff, guys.

LisAD's picture 448 pencils
LisAD | Wed, 2008-01-09 08:48

nice and eye catching!!! SWEEEEET

"the art director says: whatever I say"

Birld3's picture 2 pencils
Birld3 | Wed, 2008-01-09 09:06

nice, but done already last year for a toothpaste brand i think.
maybe someone knows it or can find it?!

ivan's picture
ivan | Wed, 2008-01-09 13:26

Are you thinking of this one?
http://adsoftheworld.com/media/print/calaf_mentitas_burger

juliangray's picture 1023 pencils
juliangray | Wed, 2008-01-09 09:14

nice work.

FlyingDogs's picture 972 pencils
FlyingDogs | Wed, 2008-01-09 09:30

Brilliant!

brain123's picture 840 pencils
brain123 | Wed, 2008-01-09 09:58

I have seen this before, but still good though.

the killer's picture 1487 pencils
the killer | Wed, 2008-01-09 10:09

very nice. love the simplicity.

your work is your identity.
http://harshikcreations.blogspot.com/

Zeus's picture 872 pencils
Zeus | Wed, 2008-01-09 10:18

Buena campaña...muy minimalista...me gusta!!!

sold's picture 2341 pencils
sold | Wed, 2008-01-09 16:55

"awesome!"

oooops, change my mind since i remember/saw the brasil execution that get in archive magazine...

this execution over here is good, minimalist, etc, etc, but... done.
and with the same icons.

Mtl Dave's picture 270 pencils
Mtl Dave | Wed, 2008-01-09 13:04

Cool!

unaided's picture 28 pencils
unaided | Wed, 2008-01-09 14:00

Rocks!
Sofa King Good!

ED's picture 5 pencils
ED | Wed, 2008-01-09 14:38

Super nitido Miguel!!! Rock on, like always.

ED

hicks's picture 2 pencils
hicks | Wed, 2008-01-09 15:13

Sorry, done in Brazil before and published in Lürzers Archive...

http://www.advertolog.com/paedia/prints/2000/10/05/22269/

Jet Propulsion Lab's picture 10602 pencils
Jet Propulsion Lab | Wed, 2008-01-09 15:54

Was coffee breath ever a problem? I thought it was more associated with "stain" on your teeth. If it was a line drawing of a penis, I think it would complete the campaign nicely. No?

brain123's picture 840 pencils
brain123 | Wed, 2008-01-09 18:32

I don't know, how many penises have you smelled?

Jet Propulsion Lab's picture 10602 pencils
Jet Propulsion Lab | Wed, 2008-01-09 19:10

Oh, you must know what it smells like. You're in ADVERTISING!
Next time, go talk to someone who ALWAYS gets that great tv assignment. Get your face in real close...

Tincho's picture 1105 pencils
Tincho | Wed, 2008-01-09 15:59

Nice, really nice. Keep it simple.

o.m's picture 354 pencils
o.m | Wed, 2008-01-09 16:29

good campaign.
but coffee
no no no no no no
think again. coffee smells good u duds

http://ojasvimohanty.blogspot.com/

dynamo720's picture 5 pencils
dynamo720 | Wed, 2008-01-09 17:37

Muy buen trabajo Puerto Rico!

Tool's picture 150 pencils
Tool | Wed, 2008-01-09 17:43

Nice and better execution but :

http://adsoftheworld.com/media/print/winterfresh_fish
http://adsoftheworld.com/media/print/winterfresh_onion
http://adsoftheworld.com/media/print/winterfresh_cigarettes

carlo's picture 124 pencils
carlo | Wed, 2008-01-09 22:45

Direct to the point, great campaign.

_____

Because great designs need no further explanation.

DaMon's picture 503 pencils
DaMon | Wed, 2008-01-09 23:12

Simpler then the Archive one, but like someone mentioned here, drinking coffee doesn't really make your mouth stick...

Dalbir
www.AdOfDaMonth.com

DaMon
www.AdOfDaMonth.com

Dateofbirth's picture 30 pencils
Dateofbirth | Thu, 2008-01-10 04:53

Good executions, done before though, just art directed differently.
Is anybody else thinking we should move away from one off visual USP lead tricks and create bigger campaignable thoughts?...

Subjectivity, discuss.......

ManchuChanchu's picture 701 pencils
ManchuChanchu | Thu, 2008-01-10 07:03

very nice. love the art, the pack shot everything

dr_alfonso_bremel's picture 71 pencils
dr_alfonso_bremel | Thu, 2008-01-10 07:26

Muy buena, buenas ejecuciones.

Dr. Alfonso Bremel

jamesrothenburg's picture 262 pencils
jamesrothenburg | Thu, 2008-01-10 10:39

Great, best thing I've seen here in a while.

leanmeat's picture 28 pencils
leanmeat | Fri, 2008-01-11 06:02

Excellent. The product IS the punch-line

matterformat's picture 2 pencils
matterformat | Fri, 2008-01-11 10:32

A copy from a copy from a copy from a copy. Nice! Very original work.

Delfondo's picture 86 pencils
Delfondo | Sun, 2008-02-24 21:16

ESTA MISMA IDEA ESTA HOJAS ATRAS DE ESTE SITE!!!!!!
LO LAMENTO PERO MAL!!!

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